KUALA LUMPUR, MALAYSIA, 17 February 2022 - TikTok, the leading destination for short-form mobile videos, has launched a Brand Safety Center to create a trusted environment for brands that will serve as a central hub for all insights, articles, partnerships and other information related to brand safety and transparency at TikTok.
As people look to TikTok as a source of entertainment and joy, TikTok is also taking the responsibility to make sure that everyone feels safe, including brands. Over the past year, TikTok has made a concerted effort to put brand safety front and center across their advertising products. TikTok is committed to brand-safe solutions that are built around three key principles: safety, transparency, and accountability.
TikTok is committed to helping brands by building a foundation of safety, in an effort to create a safe and trusted environment for brands when promoting their business. Below are the key pillars that underpin TikTok's brand safety efforts:
Keeping Your Community Safe - TikTok’s dedication to community safety includes an array of updated policies, products and initiatives that reflect their ongoing dedication to the safety of the TikTok community. These efforts include: age appropriate privacy and safety settings, tools to promote kindness and combat bullying, curbing the spread of misinformation, and proactive campaigns to promote awareness around online bullying.
Building Brand-safe Solutions - TikTok has also expanded their offerings to advertisers that help ensure branded content shows up next to safe and suitable user videos. Also, with the partnership with Zepr, a video advertising company that creates targeted video ad placements with its unique and proprietary technology, they are now offering leading brand safety solutions for advertisers on TikTok, which is the TikTok Inventory Filter, post-bid solution, and a series of new solutions to ensure their brand partners can feel even more confident and secure about the investments on TikTok.
Championing Transparency & Accountability - Transparency and accountability are essential for building trust and maintaining a safe, suitable environment for every person and every brand on TikTok. As more and more brands continue to join TikTok, they aim to be the most transparent and accountable company in the industry with deeper insights into their operations in Southeast Asia and the rest of the world. Also, as part of the efforts to keep the community informed about the steps they take to keep the community safe, TikTok has updated their Community Guideline just this year.
Partnering for Progress - TikTok has always been a community and understands the value of partnerships. TikTok's pillars of brand safety explore the importance of partnerships and how they help eliminate technology gaps and create a powerful safety net for both brands and users on the TikTok platform. Partnerships have the power to amplify creativity, deepen insight, and push the industry forward for the greater good of the digital ecosystem. In 2020, TikTok partnered with several influential regional and global organizations to help enhance their policies, practices, and the solutions for brands.
The launch of the new Brand Safety Center is the latest step in TikTok's ongoing journey to become the world’s safest platform for brands and their customers. "With billions of videos shared and viewed across TikTok every month, it's our responsibility to ensure that everyone feels safe. With this in mind, we're excited to introduce the launch of our all-new Brand Safety Center, a resource page designed to showcase our efforts and commitment to becoming the safest, most trusted entertainment platform for people and brands across Southeast Asia and the rest of the world," said Toff Rada, Head of Public Policy, TikTok.
Find out more about TikTok's brand safety efforts in their Brand Safety Center. TikTok is available for free on iOS and Android via the Apple Store, Google Play Store and Huawei AppGallery.
