KUALA LUMPUR, 3 March 2022 — Traveloka appoints Diana Danielle as brand ambassador for Malaysia as it commemorates its 10th year anniversary in Southeast Asia. The travel superapp will be working with the beloved singer-actress to invigorate the local travel industry, encourage safe travel for the whole family and restore confidence in Malaysians to rediscover the beauty of their homeland, as the country bounces back from the pandemic.
“Diana Danielle is the perfect embodiment of the Traveloka brand as she combines her love for travel with the love for her family. She captures the spirit of keluarga-Malaysia, putting loved ones first and ensuring they are safe and secure. It is this spirit in each of us that will help the nation recover from the COVID-19 pandemic. Joining forces with her, we will work to make local and foreign tourists fall in love with and explore Malaysia again,” said Angelica Chan, Country Manager, Traveloka Malaysia.
Diana Danielle, who is also a mother of two has been a strong advocate of the local arts and tourism industry, and was recently honoured with the People's Choice Award - Top Celebrity Of The Year, at the Top 100 Talent Awards and Malaysia Fashion, Modelling and Pageant Awards 2021.
“I am truly heartened by this appointment. Travel has always been a way for my family and I to create memories and has become an important part of our family life. The travel industry was one of the hardest hit during the pandemic, and I am looking forward to playing my part in helping Malaysia rebuild the tourism industry through Traveloka,” said Diana Danielle, Brand Ambassador for Traveloka.
In order to spur the desire to travel again, Traveloka will continue to fulfil users’ lifestyle aspirations through extraordinary deals, at highly competitive pricing from platform partners in the airlines, attractions, hotels, as well as spa and beauty segments.
“We are committed to continue working closely with stakeholders in the government and our partners, to support their efforts to drive travel rebound, and also help local tourism players thrive,” Chan added.
She also disclosed that the lifestyle superapp which is engineered to empower the region’s fast growing and highly aspirational users to enjoy new experiences, as well as explore the world around them, had achieved over 60 per cent growth in sales in 2021, compared to the same period in 2019, through their promotional efforts which include its monthly double digit promotions (eg 10.10, 11.11) and year end sales.
Commenting on the travel superapp’s renewed enthusiasm in playing a bigger role in the local tourism scene, Tourism Malaysia director general Zainuddin Abdul Wahab said, “We welcome Traveloka’s initiatives to constantly be agile in their pursuit of digitising travel experiences and making it an integral part of every Malaysians’ lives. And, especially as we are gearing up to revitalise the economy once more, Traveloka’s drive is a refreshing start to a new decade of possibilities.”
To kick off the celebrations and enrich Malaysians’ travel and lifestyle experience, as well as to express gratitude for their support throughout the years, the travel superapp created an innovative augmented reality (AR) game for its 10th anniversary. The game is called Cut A Cake, and users will be able to win coupons worth up to RM10,000 when they cut 10 cakes for Traveloka. The coupons are valid for redemption between 21 February and 6 March 2022
“Traveloka has just launched a special AR game. They created this game to show gratitude and reward Malaysian users. Join me to play and win some exciting holiday travel prizes,” said Danielle.
The lifestyle superapp will also be connecting with its audiences by partnering with local influencers and content creators such as Jovyn, SoniqWebs and Myra Natasya for a seven-day Instagram Livestream, between 28 February and 6 March 2022, in which giveaways will be included.
