Kuala Lumpur, Malaysia – April 9, 2022 – Samsung Electronics Co., Ltd today launched the Galaxy S22 Treasure Hunt Campaign, aimed at providing Galaxy fans with a unique experience in the metaverse, following the recent launch of the flagship S22 smartphones.
Set to run from April 8th to 24th, the Galaxy S22 Treasure Hunt Campaign comprises of a treasure hunt, as well as a user-generated content event exclusive to selected markets in Southeast Asia. Users in Malaysia stand a chance to win selected Samsung Galaxy prizes, on top of special S22 items for their avatars and ZEPETO coins for in-game purchases. The Campaign is hosted on the My House platform, a collaboration between Samsung and Naver Z’s ZEPETO – the largest metaverse platform in Asia, with more than 300 million users worldwide.
“At Samsung, we aim to create innovations that can be customized to suit a wide range of tastes. With the Galaxy S22 Treasure Hunt Campaign, we want to engage the large community of Gen Z and millennial users in our region, who are exploring personalized experiences in the metaverse. My House, which saw over 4 million visitors in its first month, offers new ways for users to design their dream homes and experience the Galaxy S22 series and other Samsung products in a virtual environment,” said Olivier Bockenmeyer, Regional Corporate Marketing Head, Southeast Asia and Oceania at Samsung Electronics.
First revealed at CES 2022, the My House world map allows users to decorate their very own homes in the metaverse with Samsung products. They can select, customize, and experience over 18 Samsung products in their virtual space, from the Freestyle, Neo QLED and lifestyle TVs like The Frame, to the Bespoke Refrigerator, Bespoke Jet, Air Dresser and more. The SmartThings Mode experience can be activated via the Galaxy Z Flip, where users can enjoy a home party or games in their My House living room. Targeted at Gen Z and millennials who actively seek new avenues of self-expression, the platform builds on Samsung’s efforts to empower users with customized experiences.
"Through the Galaxy S22 Treasure Hunt and user-generated content events, we want to engage more Gen Z and millennial users to spark their imagination and creativity. We hope to be an important part of their on-going journey in exploring their individuality, and in developing their lifestyle preferences,” added Bockenmeyer.
Treasure Hunt Event
From April 8, users can participate in the Treasure Hunt event at Jeromy’s House in the My House map. Galaxy S22 gift boxes will appear every 15 minutes, for a limited time. Users can win an exclusive in-app S22 effect item each time they find a gift box, and the limited virtual fashion item – a Galaxy S22 jumpsuit and Samsung Malaysia eStore voucher worth RM50 upon collecting eight gift boxes.
Exclusive User-Generated Content Contest for Southeast Asia
To enter the region-exclusive user-generated content event, users can create their unique My House home with the Galaxy S22 Treasure Hunt theme and share it on their feed via the hashtags #Samsung #GalaxyS22 #Treasurehunt. Entries will be judged on aesthetic appeal and creativity, and the top 6 entries will stand to win either a Galaxy S22+, Galaxy Watch4 or Galaxy Buds2.
Hands-On My House Experience at Local Samsung Experience
As part of the Campaign, the My House experience will be brought to selected Samsung Experience Stores in Malaysia. Visitors are invited to design their dream homes and virtually experience the wide range of Samsung devices and appliances available via in-store Galaxy S22 Ultra units pre-installed with ZEPETO.
For more information on the Galaxy S22 Treasure Hunt S22 Campaign, please visit:
https://www.samsung.com/my/offer/zepeto-galaxy-s22-treasure-hunt/
Download the ZEPETO app from the Google Play Store: https://play.google.com/store/apps/details?id=me.zepeto.main
