Kuala Lumpur, 9 May 2022
“Festive seasons are special occasions for Maxis to engage with various groups of Rangkaian Malaysia nationwide. Our outreach programmes take deep root in the lives of the people we serve, and we hope that our humble contribution will have a positive impact on these communities and empower them through digitalisation, no matter their unique and diverse needs,” said Mariam Bevi Batcha, Maxis’ Chief Corporate Affairs Officer.
In conjunction with the Raya festivities, Maxis has rolled out several initiatives to bring cheer to B40 families, students and people with disabilities.
Empowering communities through digital opportunities
In conjunction with its Raya campaign, Riang Raya Maxis in collaboration with Persatuan OKU Sentral, Maxis will also be conducting a special session of its eKelas Usahawan programme for people with disabilities.
Yang Berhormat Senator Datuk Ras Adiba binti Mohd Radzi, Ahli Dewan Negara and President of Persatuan OKU Sentral who was present at the launch of Maxis Raya campaign, said, “PWD are extraordinary and possess different talents, that’s why they are often the early adopters of technology which enables them to do more. It is inspiring to see how we can empower them to expand their income opportunities and achieve new possibilities with the right digital tools. We are happy to be collaborating with Maxis to bring positive impact to this community and ensure that they are not left behind.”
Maxis’ eKelas Usahawan comprises a series of digital workshops with a practical and hands-on approach to equip entrepreneurs with the right digital tools and skills to grow their respective business and expand their income opportunities. Among the modules developed include tips and basic skills on marketing, digital photography, copy writing and planning for marketing and advertising campaigns via online and social media platforms.
Supporting B40 families and students
Over 150 food boxes were distributed to B40 households in Pasir Mas and Rantau Panjang, Kelantan, who were impacted by floods. In supporting micro-businesses, the food boxes were also packed with assorted Raya cookies that are sold by women entrepreneurs from the same communities, coordinated by Pusat Ekonomi Digital Keluarga Malaysia (PEDi) Kampung Repek, Kelantan.
“I want to thank Maxis for helping families who were impacted by the floods. We are grateful for the aid they provided for the communities in Kampung Tersang, Rantau Panjang, which makes Hari Raya this year even more meaningful,” said Syed Zainal Bin Syed Mamat, a food box beneficiary who is a resident from Kampung Tersang.
Additionally, students from B40 communities received school supplies. A total of 50 students from SMK Padang Garuda in Pahang benefitted, along with information to help them access Maxis’ eKelas programme. eKelas is Maxis’ flagship community programme which provides access to quality education for Primary 4 to Form 5 students through live tutorials, group learning, competitions and digital content that is aligned with the National school syllabus. Students can register for eKelas for free at www.ekelas.com.my or download the eKelas app on Play Store or Apple Store.
