In the spirit of supporting local athletes whilst promoting health & wellness, Kinohimitsu, the leading brand in collagen drinks and other health & beauty products in Southeast Asia proudly announces its annual Detox Campaign taking place throughout the month of August. This year’s campaign holds even greater significance as Kinohimitsu aims to strengthen its partnership with KL Wellness City, honouring its triathlon athletes, Dato’ Sri Dr. Vincent Tiew and Mr. Teh Kuok Yuen, who are set to compete in the upcoming Ironman Copenhagen Denmark on 18th August 2024.

As announced at the recent KL Wellness City send-off ceremony for its Ironman athletes and signing of their Memorandum of Understanding (MoU), Kinohimitsu joined forces with other leading brands to support initiatives promoting the health and wellbeing of the local community. This collaboration underscores the organizations’ shared vision of promoting a holistic approach to wellness, and now also serves as a platform for Kinohimitsu’s Detox Day Campaign to shine a spotlight on the importance of internal health and cleansing as a foundation for overall well-being.

The Detox Day was graced by the presence of Ms. Jennifer Chin, COO of Kino Biotech Malaysia. The event was also attended by Dato’ Sri Dr. Vincent Tiew, Executive Director of Branding and Sales & Marketing at KL Wellness City, and Ironman Malaysia National Record Holder, Mr. Teh Kuok Yuen, who also currently holds the title of Malaysia’s fastest Ironman triathlon finisher. Both Dr. Tiew and Mr. Teh are gearing up to compete in the upcoming Copenhagen Denmark race on the 18th of August 2024.

“I’m truly inspired by the incredible dedication and athleticism of our Ironman athletes here today. Their relentless pursuit to pushing their physical and mental boundaries time and time again is highly commendable. To support their extraordinary efforts, detoxification is certainly imperative in achieving optimal bodily function. By cleansing the body and providing aid to our liver and other vital organs, we can enhance the body's ability to eliminate toxins, reducing fatigue and muscle soreness. In turn, we can expect to experience higher energy levels and improved immune functions daily,” comments Jennifer Chin.

“We are incredibly grateful for our partnership with KL Wellness City and feel honoured to contribute to the success of their Ironman athletes. This collaboration also provides a unique platform for Kinohimitsu to showcase the importance of detoxification in achieving optimal athletic performance. By supporting these athletes as they embark on their race ahead, we hope to inspire others to prioritize their well-being and embrace a healthier lifestyle,” she continued.

Kinohimitsu recognises the dedication and determination required of Ironman athletes. Intense physical exertion from Ironman triathlons places immense stress on the body. Endurance contenders like Mr. Teh and Dato’ Sri Dr. Vincent often pushes the body to the limits, leading to the accumulation of metabolic waste and byproducts, including lactic acid, urea, ammonia and the likes, which can impair performance and recovery to a high degree. Hence, supporting the body’s natural detoxification processes is crucial for athletes to enhance recovery, reduce muscle soreness, and achieve peak performance.

The concept of “detox” zeroes in on liver health, gut function, and overall bodily balance. By addressing these foundational aspects, a comprehensive detox program or regime can create an environment where nutrients from supplements and whole foods are better absorbed and utilized by the body. Kinohimitsu’s wellness solutions are designed to complement these principles, providing targeted support for specific detoxing needs.

In light of this, Kinohimitsu sought to empower the Ironman athletes on their upcoming journey by presenting a Wellness Pack gift to Mr. Teh Kuok Yuen and Dato’ Sri Dr Vincent, which includes:

• 5Dtox A fibre chewable tablet packed for convenience that helps detoxify not only the gut, but also the liver, creating a clean and efficient foundation for optimal nutrient absorption.

• WellSure A plant-based complete nutrition high in protein, offering vital building blocks for muscle strength and recovery.

• Ginsence A single-serve sachet of double-ginseng (Fresh & Red Ginseng) extract and Ume Plum that relieves fatigue, improves energy and vitality, and promotes endurance.

Kinohimitsu’s Detox Campaign also promotes a comprehensive range of other detoxifying products that complement any wellness regime, including:

• Footox: Toxin extractor foot patches that help draw out impurities.

• D’tox Plum Juice: A refreshing and convenient way to cleanse the system.

• D’tox Tea Series: A variety of detoxifying tea blends in convenient tea bag format.

• Phytox: A potent detox enzyme powder that aids in digestion and elimination.

Following the gifting ceremony, attendees gained valuable insights from Kinohimitsu's resident dietitian, Ms. Natalie Ng. She provided expert guidance on selecting the right detox products to complement individual needs. The Detox Day event successfully celebrated and underscored the importance of detoxification in maintaining overall health and well-being, offering attendees the opportunity to explore Kinohimitsu's comprehensive range of detox solutions and how it supports a vigorous lifestyle.

In conjunction with the August Detox Campaign, Kinohimitsu now offers exciting promotions of up to 50% off on its detoxifying products. Visit Kinohimitsu products at all leading pharmacies or head to their online store at my.kinohimitsu.com to embark on your own detox journey and unlock a healthier, more energized you.

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