Mondelēz International (Malaysia)’s Tiger brand successfully hosted a dynamic sports clinic at SK Bukit Lanjan (Asli), where nearly 200 children from preschool to Standard 6, participated in a day of excitement and athletic training.

With core sports like rugby, handball, football, and badminton, the sessions aimed to nurture the children’s interest in sports while highlighting Tiger’s commitment to building inner strength and promoting development through wholesome nourishment.

The collaboration between Tiger and SK Bukit Lanjan was designed to not only improve students' gameplay in the four core sports but also to foster a love for physical activity and uncover new talents that could one day represent Malaysia on a national stage. Through this initiative, Tiger reinforced its belief in nurturing goodness from the inside out, providing students with the nutrition they need to develop both physically and mentally.

“At Tiger, we believe that every child has limitless potential beyond what is visible and can be consistently developed. This clinic reflects our commitment to helping children grow stronger through sports, while our biscuits provide the wholesome ingredients like wheat, milk, vitamins, and minerals to support that growth,” said See Mei Sin, Marketing Head for Malaysia & Singapore at Mondelēz International.

The sports clinic is also a significant step in providing continuity to SK Bukit Lanjan's vision of creating a vibrant sporting culture within the school. The event aimed to not only increase students' interest in core sports, but to also scout for new talent and fostered development of the students’ strength of character beyond the classroom.

“Our goal has always been to instil a love for sports among our students while uncovering talents that may one day shine at the national level. With Tiger’s support, we’ve been able to bring that vision to life by combining sports training with the values of health and nourishment,” said Puan Fazilawati Abu Bakar, Headmaster of SK Bukit Lanjan (Asli).

The sports clinic concluded with high spirits as the young athletes experienced the benefits of both physical activity and the nutritional goodness provided by Tiger. This collaboration not only strengthens the school’s sports development goals but also showcases Tiger’s role in supporting the next generation of Malaysian athletes.

Tiger’s collaboration with SK Bukit Lanjan (Asli) is also an extension of #MDLZPrihatin, Mondelēz International (Malaysia)’s long-term partnership with MyKasih Foundation to support local communities. This initiative, launched in 2024, focuses on providing targeted assistance across various areas such as food aid, education, skills development, women’s empowerment, and entrepreneurship. Through #MDLZPrihatin, Mondelēz International (Malaysia) is committed to empowering underserved families and communities.

For more information on Mondelēz International (Malaysia) and its range of beloved brands, visit https://www.mondelezinternational.com/malaysia/

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