Smart Rental, a dynamic Malaysian tech startup, is reshaping the way businesses and consumers access technology through an innovative partnership with ASUS Business.

This collaboration has empowered Smart Rental to elevate its offerings and redefine PC ownership by combining affordability, flexibility, and comprehensive service with the renowned quality and reliability of ASUS Business products.

By partnering with ASUS Business, Smart Rental ensures its customers gain access to top-tier technology while enjoying the benefits of a subscription-based model. This model eliminates upfront costs and ongoing maintenance expenses, making PC ownership more accessible and hassle-free.

Together, Smart Rental and ASUS Business are not only streamlining IT operations for businesses but also offering affordable and sustainable technology solutions to individuals across Malaysia.

As Ms. Shaylee Toh, Head of Business Development at Smart Rental, puts it, "Collaborating with ASUS Business empowers us to differentiate ourselves in the market and deliver greater value to our customers. It's a partnership built on mutual trust, innovation, and a shared commitment to excellence."

Revolutionising PC Ownership
Initially focused on refurbishing second-hand PCs, Smart Rental has rapidly expanded its portfolio to include short-term rentals and Hardware-as-a-Service (HaaS) solutions.  The subscription model has been particularly beneficial for individuals and businesses alike, especially those who may have struggled with traditional purchasing options due to financial limitations or a lack of technical expertise.

A key feature of Smart Rental's approach is its commitment to financial inclusion and customer empowerment. The company goes beyond just providing technology; it also offers educational resources and workshops to help customers make informed decisions about their tech needs. Additionally, Smart Rental's Go Green initiatives encourage responsible e-waste disposal, contributing to a more sustainable future for all.

Smart Rental’s green initiatives are also one of the reasons why they’re partnered with ASUS Business, which is equally committed to lower carbon emissions throughout the product lifecycle, from the raw material stage all the way to end-of-life management. This ensures that Smart Rental can meet the ever-growing demand for sustainable computing solutions together with ASUS Business.

Smart Rental's comprehensive service offerings set it apart from traditional PC retailers. Not only do customers gain access to reliable computers, but they also benefit from maintenance, repairs, software upgrades, and even free model upgrades upon contract renewal.

Targeting both businesses and consumers, Smart Rental has positioned itself as a versatile solution for a wide range of technology needs with ASUS Business’ diverse offerings.

Why ASUS Business? 

The partnership with ASUS Business is underpinned by several key factors. First and foremost is the quality and reliability of ASUS Business products.

All ASUS Business laptops and desktops are designed to meet exacting military-grade durability standards, minimising downtime to allow businesses to achieve their full potential.

Harnessing their extensive experience from designing award-winning systems, ASUS Business ensures that Smart Rental can offer devices that meet customer expectations and minimise maintenance issues.

Security is also a huge priority for ASUS Business, with customised tools like ASUS Business Manager for enterprise-grade security to assist businesses in keeping confidential data private.

This, coupled with the price competitiveness of ASUS Business products, allows Smart Rental to maintain competitive rental rates while preserving profitability. ASUS Business also brings valuable partnership benefits to the table, including special pricing, marketing support, and priority access to new technologies.

Not only that, ASUS Business provides the option for customised solutions depending on the customer, delivering personalised devices and services that meet the needs of each business.

Additionally, the brand's reputation for strong customer support and service makes it an ideal partner for a rental model that relies heavily on smooth, ongoing interactions with clients.

ASUS Business backs all laptops, including the entry-level ASUS ExpertBook B1, with an extensive 3-year global warranty with local on-site support, a 3-year battery warranty, and 1st-year Accidental Damage Protection, ensuring peace of mind. The trustworthiness and extensive support provided by ASUS Business further enhance Smart Rental's credibility in the market.

ASUS ExpertBook B1: A Synergy of Performance, Security and Value 

Smart Rental’s most popular ASUS Business solution is the ASUS ExpertBook B1 (B1402), which provides SMBs an optimised balance of performance, security, and value.

The ExpertBook B1 delivers capable performance to cater to the daily productivity needs of Smart Rental’s customers.

Its 180-degree ErgoLift hinge enables easy sharing, and a full complement of I/O ports allows for convenient connectivity. Despite being the entry-level of the ASUS ExpertBook series, it also features the full enterprise-grade security suite and extensive warranty support that are standard across all ASUS Business offerings.

Positive Impact  

Beyond its core business, Smart Rental's impact is felt in the community through its commitment to financial inclusion and sustainability. By providing affordable technology solutions and promoting responsible practices, the company is helping to bridge the digital divide and contribute to a more equitable and sustainable future.

SMART RENTAL’S INNOVATIVE BUSINESS SOLUTIONS FOR A SMARTER FUTURE

• Affordable PC Access: Budget-friendly subscription packages for individuals and businesses.

• Flexible Payment Plans: Easy and flexible payment options for various financial backgrounds.

• Comprehensive Services: Regular maintenance, software upgrades, repairs, and free model upgrades.

• Savings and Benefits: Significant savings on PC purchase prices and maintenance costs.

• Streamlined Operations: Helps SMEs streamline IT operations and focus on core business activities.

• Sustainable Operations: Reduces carbon footprint through energy-saving measures and e-waste management.

• Community Engagement and Inclusion: Empowers underserved communities and promotes diversity and inclusion.

• Cutting-edge Technology Access: Businesses can boost efficiency, improve customer experiences, and unlock new growth opportunities by upgrading to the latest technologies.

• Uncompromised Reliability: ASUS Business products are built to military-grade standards by a team of 5,000+ engineers, ensuring dependable, long-lasting solutions.

• Agile Solutions: Flexible solutions rooted in customer and industry insights, designed to meet the evolving needs of businesses, including seamless cloud integration.

• Exceptional Customer Support: Dedicated account teams, door-to-door services, and proactive feedback tracking provide comprehensive, long-term support for every business.

• Value-Driven Approach: Modular product designs allow for easier repairs, while tailor-made service packages and partnerships maximize long-term value and ownership benefits.

• Durable, Enterprise-Grade Devices: ExpertBook laptops and other devices are rigorously tested to withstand harsh conditions, ensuring they are reliable for any business task.

• Tailored Business Solutions: Customized solutions to meet specific commercial and industrial needs, empowering businesses to adapt and grow in competitive markets.

• Streamlined Business Processes: Smart Rental’s business management solutions simplify routine tasks, saving time and money for businesses.

• Sustaining an Incredible Future: Commitment to environmental, social, and governance (ESG) principles to create a sustainable future alongside clients.

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