Watsons Malaysia unveils its latest Raya campaign, “Raya Terunggul,” from 6 March to 14 April 2025. The campaign offers exciting in-store and online promotions, exclusive giveaways, and a heartwarming festive film that highlights the essence of togetherness and family values.

As a highly anticipated tradition, Watsons Malaysia’s annual Raya brand film continues to captivate audiences. This year’s production is particularly remarkable, bringing together legendary characters from some of Malaysia’s most iconic films and television series, including Mami Jarum, Adnan Sempit, and Gerak Khas.

Featuring Watsons’ Ambassador Ayda Jebat alongside esteemed actors Datuk Yusof Haslam, Kartina Aziz, Shaheizy Sam, Hisyam Hamid, Maya Karin, Ropie, and Mia Sara Shauki, the film seamlessly combines entertainment with a poignant message of familial love, appreciation, and unity.

"The Watsons Raya campaign is not merely about celebration but also about embracing the values of love, family, and gratitude. We hope that this year’s campaign brings warmth and joy to all Malaysians as they gather with loved ones during this meaningful occasion," said Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia at AS Watson Group.

This year’s Raya brand film tells the heartfelt story of Melati’s Raya celebration as she prepares to welcome a new father into her life. As a devoted and caring daughter, she wants to ensure that her mother makes the right choice in choosing a life partner. In the spirit of Raya, where watching iconic Malay films is a cherished family tradition, the characters from these films come to life to guide Melati on a journey of discovery, reminding her that matters of the heart are what truly count.

Watch the brand film on Watsons’ Official Facebook, YouTube and Instagram at https://youtu.be/2sR1zIxqtrs?si=bwwleX9-ZNPg9ITf.

Beyond festivities and promotions, Watsons Malaysia is always at the forefront of supporting local communities through its Corporate Social Responsibility (CSR) initiatives. In collaboration with Blackmores, Watsons Malaysia has contributed health, beauty, and essential products to 300 families at PPR Kampung Baru HICOM. Additionally, Watsons also extended donations of essential supplies, food, and healthcare products to over 16 homes nationwide, ensuring that those in need can celebrate the joyous celebrations of Aidilfitri.

"Watsons Malaysia is committed to uplifting the communities we serve. Through these initiatives, we aim to bring meaningful support to those in need, ensuring they too can experience the spirit of Raya with love and happiness," added Caryn Loh.

In conjunction with the campaign, Watsons Malaysia is offering a 60% discount on second items in stores and online for all customers. This offer allows everyone to shop for their favourite cosmetics, personal care, skin care, and health products at unbeatable prices. 

“Adding to the excitement, Watsons Malaysia is rewarding Watsons Club members with prizes worth more than RM3,888,888. Running from 6 March to 5 May 2025, Watsons Club members who spend a minimum of RM50 in-store or online with a VISA debit or credit card stand a chance to win amazing prizes, including Proton cars, Modenas motorcycles, 10g gold bars, and Watsons e-vouchers,” said Danny Hoh, Chief Operating Officer of Watsons Malaysia.

Throughout the campaign period, Watsons Club Members can look forward to exclusive free gifts such as Raya packets, travel pouches, Fika cookie jars, and a Gabor Iron Steamer with purchases starting from RM80 and above in-store and online. These special rewards are available while stocks last, making shopping even more rewarding for our loyal members.

Adding to the excitement, Watsons Malaysia’s Raya brand film features an energetic and engaging musical composition designed to resonate with audiences of all ages.

Ayda Jebat, Watsons Malaysia Ambassador shares, “This year’s festive film is a lively celebration of joy, nostalgia, and family togetherness. We wanted to create a melody that viewers can sing along to as they embrace the spirit of Syawal. More than just entertainment, it serves as a beautiful reminder of the importance of cherishing our loved ones.”

Additionally, customers can look forward to special collaboration merchandise with Neelofa, festive merchandise, and the launch of Unik the Cat sticker packs, a delightful way to share the joy of Hari Raya with family and friends.

Start creating exciting memories with your loved ones this Hari Raya and visit www.watsons.com.my or download the Watsons mobile app on the Apple Store Google Play Store and Huawei AppGallery.

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