ELBA EXPANDS ITS HOME SOLUTION LINEUP WITH A NEW RANGE OF CLEANING PRODUCTS, UNVEILED AT THE ELBA DEALERS CONVENTION 2025
The trusted homegrown brand debuts its most extensive line-up to date, introducing breakthrough innovations in laundry, vacuuming, floor washing, and kitchen care.
ELBA, Malaysia’s trusted household name for home appliances, marked a pivotal milestone at the ELBA Dealers Convention 2025 with the unveiling of its most extensive range of home cleaning solutions to date. At the heart of this expanded line-up are innovations in three essential categories – washing machines, vacuum cleaners, and dishwashers – for the purpose of simplifying daily cleaning for modern households. Together with enhancements across its kitchen range, ELBA continues its mission of fulfilling total home solutions with practical innovation that meets real-life needs.
The ELBA Dealer Convention 2025 represents more than just new products; it signals ELBA’s strategic expansion into a complete home solutions ecosystem. Building on trust as No. 1 Cooker Hoods brand in Malaysia*, ELBA demonstrated how its expertise now extends across every corner of the home – from major kitchen appliances such as cooker hoods, built-in ovens and hobs, to everyday essentials including rice cookers, hair dryers, water heaters, fans, etc.
“ELBA Dealer Convention 2025 represents a defining moment in our brand’s journey,” said Mr. Tok Sang Man, Managing Director of ELBA Malaysia.
“With nearly five decades in Malaysia, we’ve built our reputation on unwavering quality and reliability. Today’s event reaffirms our commitment to innovation while staying true to what Malaysian families need – practical solutions that feel familiar, yet refreshingly modern.”
The convention spotlighted ELBA’s expanded laundry care line-up, featuring three distinct series engineered to meet the diverse needs of Malaysian households. The Queluxe Series front-loading washer-dryers, innovated with PerfectDose automatic detergent dispensing, a clever SpaceSaver design that maximises capacity in compact frames, and a comprehensive Drum Clean+ self-cleaning function that ensures long-term hygiene.
The LavaWave Series front-loading washers impressed with Silent DD Inverter technology for whisper-quiet operation, an enhanced UltraMax Door design for effortless loading, and Lava Steam functionality that provides deep-cleaning performance by removing bacteria, allergens, and wrinkles, keeping clothes fresh and healthy after every wash.
For those who prefer top-loading models, the Elysian Series top-loading washer showcased Ultra Stain Wash technology that intelligently adjusts water speed to suit specific garment needs, Silent DD Inverter operation for peaceful homes, and Drum Hygiene self-cleaning functionality for consistently fresher results.
Expanding into a new category, ELBA’s latest floor care innovations captured attention with their practicality and performance. The AIRGlide Series cordless stick vacuum features advanced Dust Seal Filtration Technology, paired with a generous 3.0L Insta Clean Hub to seal and transfer debris to the auto clean station without exposure to the environment. Its Motorised Power Brush adapts seamlessly across floor surfaces, including tiles and timber, which is common in Malaysian homes.
Complementing this innovation, the HYDRO Cleanse Series floor washer also impressed convention attendees with its extra-large dual water tank system, precision 3-edge cleaning brush for challenging corners, and advanced 360° self-cleaning system. The standout Therma Jet 60°C hot air drying ensures it remains hygienically clean and ready for next use.
Completing the Convention showcase, ELBA’s three new dishwashers that are perfect for freestanding, built-in and tabletop settings demonstrate the brand’s commitment to elevating kitchen efficiency. These models feature revolutionary AutoDoor Technology to release hot air before the cleaning cycle is complete, AquaBeam UV sterilisation for maximum hygiene, and Fresh Air Storage capability, maintaining tableware cleanliness and freshness for up to 168 hours.
“Building on the success of ELBA Dealer Convention 2023, we’ve completed our cooking and cooling range—and this year, we’re proud to expand into the cleaning category. It’s another step toward our vision of delivering a complete home solution for every Malaysian household,” said Mr Tok Sang Man. “For decades, ELBA has supported Malaysian families – from daily meals to festive moments and everyday chores. More than just appliances, we’re proud to be at the heart of every Malaysian home,” concluded Mr. Tok Sang Man.
As the curtain falls on the ELBA Dealer Convention 2025, the brand’s vision becomes clear: empowering Malaysian households with thoughtfully engineered, affordably accessible, and built-to-last solutions. This landmark event not only reinforces ELBA’s trusted home partner status but also represents ELBA’s promise to shape the everyday experiences of Malaysia’s next generation of families.
The new range of ELBA household solutions will be available in stores from July 2025 onwards at ELBA authorised dealer retail stores nationwide. For more information, visit ELBA’s official website (https://elba.com.my/) or through their official social media platforms on Instagram (https://www.instagram.com/elba.malaysia) and Facebook (https://www.facebook.com/ELBAMalaysia/).
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