APLB Officially Launches in Malaysia - Soothing Ingredients, Exceptional Outcomes
Korean No.1 Best-Seller Now Available at Guardian Malaysia

Tohtonku Malaysia today proudly announces the official launch of APLB, Korea’s science-driven skincare brand, now available at Guardian Malaysia. Known for its philosophy of “Mild Ingredients with The Best Results”, APLB delivers high-performance skincare solutions that are gentle enough for all skin types, including sensitive skin.

The launch event, held in Subang Jaya, brought together beauty industry leaders, media, influencers, and partners. It was graced by Mr. Randy, founder of APLB, who travelled from Korea to witness this milestone, alongside Tohtonku’s Executive Director, Mr. Jasper Lim, General Manager, Ms. Winnie Pok, Group Finance, Supply Chain & Procurement Lead, Ms. Carol Chong and Ms. Tiffany Choo, General Manager (Commercial) of Guardian Malaysia, the brand’s retail partner.

APLB has earned a loyal global following, ranking as the #1 best seller in Olive Young, Korea’s most trusted beauty store, and #1 best seller on YesStyle in Hong Kong. The brand’s success stems from its unique ability to combine active ingredients such as Glutathione, Niacinamide, and Centella Extract with advanced delivery technology, including Microfluidizer and Wide-Spread Technology.

“Mild Ingredients with The Best Results” reflects APLB’s promise to deliver visible improvements without compromising skin health. The formulations are designed to address whitening, hydration, anti-ageing, and soothing needs, while remaining safe and gentle enough for even the most sensitive skin.

“Malaysian consumers today are more informed and selective than ever. They want products that work, and they want to understand what goes into them. APLB fits perfectly into this demand - it’s effective, science-backed, and kind to the skin,” said Mr. Jasper Lim during his launch speech.

The brand’s debut in Malaysia will be supported by a series of engaging campaigns, product sampling activations, and educational content aimed at helping consumers choose the right skincare for their needs. The campaign’s “Find Your +2” theme highlights APLB’s core principle: combining the right active ingredients with the right technology for maximum results.

APLB’s full range - including skincare, body care, and cleansing products - is now available at 315 Guardian stores nationwide, prominently featured at the IYKYK bay across some of Malaysia’s most prestigious outlets, including TRX, Pavilion, Mid Valley, and 1 Utama - and also online.

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