The rebranding reflects UAC’s shift from a product-centric company to one that will be more customer, lifestyle and aspirational-focused in its offerings to meet the changing needs of the market and consumers
KUALA LUMPUR, 23 June 2022 - In line with Boustead Holdings Berhad’s “Reinventing Boustead” strategy, UAC Berhad, the leading pioneer and manufacturer of high-quality cellulose fibre cement boards with almost 60 years of growth excellence has taken on a new logo in addition to streamlining their product range to mirror the growth, rejuvenation and long-term development strategy of the Company.
Its clean, tasteful, updated logo in impactful colours reflect a time of rebirth, renewal and rejuvenation that captures UAC Berhad’s big shift, moving from being a company that is product-centric to one that will be more customer, lifestyle and aspirational-focused.
“Relying on our almost 60 years of track record growth and presence in over 60 countries, we are gearing on moving even closer to being lifestyle-centric by introducing construction techniques such as the Industrialised Building System (IBS) to overcome the issue of shortage of workers and also to enhance the quality of finished products,” said Datuk Mat Nadzari Ahmad Dahlan, UAC Berhad Chairman at the rebranding’s launch ceremony today.
“The Company is shifting away from commodity-based products to lifestyle-based products to meet the changing needs of the market and consumers,” Datuk Mat Nadzari explained.
UAC Berhad Chief Executive Officer / Managing Director, BT Gan said that the new logo signals the new business direction UAC Berhad is charting in terms of commercial and product systems. “But there is no change in management nor will it affect existing commercial relations with customers, partners, suppliers, financial management, manufacturing or contracts,” he confirmed.
The brand new identity is a significant change for UAC Berhad, nonetheless the Company assures that its business philosophy as well as tested and proven core beliefs in its commitment values towards partners and customers remain the same.
