KUALA LUMPUR, 5 September 2023 – Consumers today highly value having easy access and convenience when shopping. With that in mind, Watsons Brand has teamed up with BilaBila Mart, Malaysia's modern 'kedai runcit' approach through a refreshing and contemporary vendor.
With BilaBila Mart available at nearly 30 locations, primarily situated within residential areas such as condominiums and university campuses, it's undeniable that it has emerged as a revolutionary destination for Watsons Brand. Watsons Brand has carefully curated a selection of daily essential items ideally suited for BilaBila Mart to cater to everyone.
“This ideal partnership provides BilaBila Mart easy access to Watsons Brand high quality, affordably priced products spanning health, beauty, personal care & lifestyle categories. It serves as an ideal platform for Watsons Brand to expand its reach and seize new sales opportunities,” said Caryn Loh, Managing Director, Watsons Malaysia.
“We are extremely honoured and excited about the collaboration with Watsons. The value proposition that Watsons and BilaBila brands have is unanimously aligned. We believe our customer bases are those who are well-informed and seek for quality and they will appreciate and greatly benefit from this partnership.”, said Lee Hui Jing, Co-founder of BilaBila Mart.
Caryn added, “Watsons Brand is currently available at 10 BilaBila Mart locations in the Klang Valley, and we plan to expand to more stores in the near future to offer consumers in this segment an even broader selection. Our aim is to ensure that every
customer can readily access the full range of Watsons Brand products at the best prices, all backed by our commitment to quality assurance, with quality assurance.”
The launch of this special partnership took place at BilaBila Mart Empire City Damansara, with presence including Justin Tan Hai Liang, Lee Hui Jing & Paramjit Singh, co-founders of BilaBila Mart, Danny Hoh, General Manager of Marketing & Customer Growth at Watsons Malaysia, Foo Hwei Jiek, Head of Trading and Lim Aik Hoe, Managing Director of EXSIM.
To know more about Watsons Brand, visit https://bit.ly/3E655QP
