Kuala Lumpur – Breaking new grounds in East Malaysia, Generali Malaysia proudly unveils its first integrated branch in the heart of Kuching, Sarawak.

As Generali's first model branch in Kuching, the branch offers an integrated insurance experience aimed at enhancing customer service. It provides a comprehensive range of General and Life Insurance services, covering medical and health, savings and life protection, motor and home, travel, and personal accident, as well as business and commercial insurance, all conveniently available under one roof.

The opening ceremony was graced by the esteemed presence of YB Datuk Amar Professor Dr. Sim Kui Hian, Deputy Premier of Sarawak and Minister for Public Health, Housing and Local Government alongside Fabrice Benard, Chief Executive Officer of Generali Insurance Malaysia Berhad and Country Head for Generali Entities in Malaysia, Rebecca Tan, Chief Executive Officer of Generali Life Insurance Malaysia Berhad, Jeremy Yeap, Chief Distribution Officer of Generali Insurance Malaysia Berhad, agents, partners, and customers.

“With years of legacy in this dynamic city, Generali's Kuching branch not only represents our commitment to closing the protection gap but also emphasises our commitment to cultivating trust and meaningful relationships with our valued customers and partners. We reaffirm our commitment as a trusted Lifetime Partner in Kuching,” said Fabrice Benard, Chief Executive Officer of Generali Insurance Malaysia Berhad and Country Head for Generali Entities in Malaysia.

Generali has reinvented the design of its branch to provide customer focused experiences through phygital advisory and solutions. The multi-functional space carries elements of functionality, inclusiveness, and technology, highlighting Generali’s ongoing commitment to sustainability, innovation, and customer centricity.  

The new Kuching branch houses a customer service area on the ground floor with several functional private discussion rooms, training rooms, and office spaces. Customers and partners are welcome to walk in for over-the-counter services or engage in conversations privately with their dedicated Generali employees in a collaborative setting.

Fabrice added, “We are immensely proud to be deeply ingrained in this vibrant community, where our presence is dedicated to fostering connections, engagement, and ensuring the well-being of the people of Kuching. This strategic move not only marks a significant milestone in our journey but also reinforces our commitment to revolutionise insurance solutions nationwide. Kuching embodies the essence of our mission - to connect, protect, and serve with unwavering dedication”.

Generali Kuching branch is now open and ready to serve from Monday to Friday 8:45am - 5:00pm (excluding public holidays). For more information, please visit the branch locator on Generali Malaysia’s official website.

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