KOREA’S BELOVED BAKING SENSATIONS : TOUS LES JOURS OPENS NEW
LOCATIONS IN SUNWAY PYRAMID AND SUNWAY VELOCITY
Malaysian fans of delectable K-inspired baked goods will be delighted to hear that Tous Les Jours, the globally recognised bakery-café, is making a highly anticipated with the opening of two new outlets. These openings mark the first stores launched in Malaysia following the signing of a master franchise agreement with SEH Food, part of Stream Empire Holdings, in January 2025. Tous Les Jours is set to once again offer its exquisite fusion of pastries, cakes, and breads at prime locations: Sunway Pyramid and Sunway Velocity.
Translating to "Every Day" in French, Tous Les Jours lives up to its name by offering a delightful array of treats crafted with premium ingredients and baked fresh in-store daily. Malaysians can soon experience the unique charm of this beloved brand, widely celebrated as a leading K-bakery brand that blends contemporary Korean flavours with local preferences.
The first of the two new locations will open its doors with a grand opening at the vibrant Sunway Pyramid on 4 June 2025, followed by Sunway Velocity on 14 June 2025. These strategic locations underscore Tous Les Jours’ ambition to establish itself as the premium go-to bakery-café in Malaysia, catering to the nation’s strong appreciation for Korean culture and its growing appetite for exceptional bakery experiences.
Step into a Tous Les Jours outlet and be immediately greeted by a tempting scent of freshly baked delights. Indulge in a wide variety of breads, lovingly made with authentic recipes, ranging from classic European loaves to delicate pastries and savoury options perfect for any time of day. For special occasions or a sweet treat, the cakes boast homemade-style designs, ideal for gifting and celebrations. Discover an array of delectable desserts, including baked tarts, sweet breads, and individual cake slices. Offering a convenient and wholesome choice for busy individuals, Tous Les Jours will feature a range of light meals showcasing their signature breads thoughtfully curated with fresh fillings and vegetables. Complement your baked goods with a selection of aromatic coffee and specialty beverages, carefully crafted to perfectly pair with the sweet and savoury offerings.
Jaclyn Tan, Chief Marketing Officer of Stream Empire Holdings, expressed her enthusiasm, stating, "It's with immense excitement that we open the doors to not one, but two new Tous Les Jours havens right here in Malaysia! These first openings since our partnership announcement in January are a testament to our heartfelt desire to share the art of Korean inspired baking with all of you. Each store, in Sunway Pyramid and Sunway Velocity, is a place where we've poured our passion into creating truly special, freshly baked delights. We can't wait to welcome our patrons and share the warm, inviting experience that Tous Les Jours is all about."
Adding to this sentiment, Jeong Soo Won, Region Head of Southeast Asia of CJ Foodville commented, "It's fantastic to see Tous Les Jours re-engaging with the vibrant Malaysian market through these two exciting new locations. The speed at which these openings have been realised speaks volumes about the strength of our partnership. We at CJ Foodville are confident that Malaysians will warmly welcome back the unique flavours and inviting experience that Tous Les Jours is known for, and we are thrilled to support this expanded presence. "
Malaysians are invited to experience the freshly baked happiness that Tous Les Jours offers. Mark your calendars for the grand openings at Sunway Pyramid on 4 June 2025 and Sunway Velocity on 14 June 2025 and prepare to embark on a delightful journey of modern Korean-inspired bakery flavours.
Stay up-to-date with the latest offerings from Tous les Jours in Malaysia, visit @touslesjours_my on Instagram, and Tous Les Jours MY on Facebook.
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Kuala Lumpur, Malaysia, 5 June 2025 – The Alibaba Cloud Global AI Hackathon made its grand debut in Malaysia as part of the 2025 global series, following its kickoff in Singapore. Co-hosted with AGMO, the hackathon brought together 250 Malaysian developers, university students, and entrepreneurs to build real-world AI solutions for local challenges.
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 5 June 2025 - Backbase, the global leader in AI-powered banking technology, announces that Bank Muamalat has officially launched ATLAS by Bank Muamalat (ATLAS), Malaysia’s first Islamic digital-only bank centered on faith and lifestyle alignment. This milestone represents a transformative leap in Bank Muamalat’s journey to redefine Islamic banking, positioning it as a pioneer in Malaysia’s rapidly expanding digital banking landscape. By harnessing Backbase’s AI-powered Banking Platform, ATLAS delivers a faith-aligned digital experience with seamless onboarding, DuitNow integration, Shariah-compliant financing, and personalized servicing — setting a new benchmark for Islamic financial services in the region.
“ATLAS is more than a digital bank. It is a bold reimagination of Islamic finance for the modern era, built around the values, lifestyles, and aspirations of our customers,” said Khairul Kamarudin, President & Chief Executive Officer of Bank Muamalat. “It reflects our commitment to leading the next era of Islamic banking that is digital, inclusive, and purpose-driven. Our collaboration with Backbase has played a key role in enabling us to deliver an experience that is seamless, secure, and rooted in faith — one that redefines how banking is lived in today’s digital world.”
A faith-driven approach to digital transformation
ATLAS is designed to meet the growing demand for digital financial solutions that align with customers’ faith and lifestyles. Since its pilot phase, the platform has already demonstrated strong early results — enabling faster rollout of new products and improving customer acquisition efficiency through a more streamlined onboarding experience.
In the coming months, ATLAS will expand its product offerings to include digital debit and credit cards, flexible personal financing, and a Shariah-compliant gold investment account. These new products will be seamlessly integrated into the existing platform and will further strengthen ATLAS’s position in the Islamic digital banking landscape.
To enhance customer loyalty, ATLAS introduces a unique rewards program that connects users to exclusive lifestyle offers through curated partners, including well-known brands and services across diverse industries.
A partnership for banking growth in Asia
Prior to launching ATLAS, Bank Muamalat faced the common industry challenge of fragmented legacy infrastructure. The Backbase AI-powered Banking Platform provided a unified and modular foundation, enabling Bank Muamalat to accelerate its digital roadmap with agility and control.
“We’re proud to support Bank Muamalat’s bold vision with our AI-powered Banking Platform,” said Riddhi Dutta, Regional Vice President for Asia at Backbase. “ATLAS is a shining example of how composable banking architecture can deliver tailored, lifestyle-aligned experiences while scaling innovation rapidly across markets. It also reinforces our growing presence in the Islamic banking sector, and exemplifies how Backbase serves as a strategic growth platform for banks seeking to modernize and expand their digital footprint.”
Backbase supports over 150 banks worldwide, including Islamic institutions like Libyan Islamic Bank, ila Bank, Bank Al Bilad, and Saudi National Bank — as well as Asia-Pacific leaders such as BDO Unibank (Philippines), HDFC Bank (India), Techcombank (Vietnam) and MyState Bank (Australia).
About Backbase
Backbase is on a mission to put bankers back in the driver's seat — fully equipped to lead the AI revolution and unlock remarkable growth and efficiency. At the heart of this mission is the world's first AI-powered Banking Platform, unifying all servicing and sales journeys into an integrated suite. With Backbase, banks modernize their operations across every line of business — from Retail and SME to Commercial, Private Banking, and Wealth Management. Recognized as a category leader by Forrester, Gartner, Celent, and IDC, Backbase powers the digital and AI transformations of over 150 financial institutions worldwide. See some of their stories 
here.
Founded in 2003 in Amsterdam, Backbase is a global private fintech company with regional headquarters in Atlanta and Singapore, and offices across London, Sydney, Toronto, Dubai, Kraków, Cardiff, Hyderabad, and Mexico City.
Learn more at www.backbase.com.
About Bank Muamalat
Bank Muamalat is a leading Islamic bank, established on 1 October 1999, and is governed by Islamic Financial Services Act 2013 (IFSA). As a full-fledged Islamic financial institution, the bank offers its customers a broad range of services, meeting the needs of both individuals and institutions.
Bank Muamalat provides individuals with services ranging from deposit accounts, asset management, financing needs for automobiles, homes and personal use as well as wealth management products such as family and general takaful, investments, Islamic estate planning to non-financial products such as Islamic funeral management, Quranic learning and halal tours. The Bank offers corporate and institutional customers the full product range of a leading corporate and investment bank, from cash management, payment solutions including trade and export finance to international foreign exchange, financing and capital market transactions.
Bank Muamalat has a presence nationwide via a network of 68 branches. In addition, Bank Muamalat also has its electronic channels encompassing i-Muamalat (the Bank's internet banking solution) and our Self Service Terminals (SST) which are available at almost 141 locations through its network of ATMs, CDMs and CICOs. We also provide corporate internet banking at your convenience.
Bank Muamalat is a member of the DRB-HICOM Berhad Group which owns 70% of the Bank's shares with the remaining stake held by Khazanah Nasional Berhad.
Bank Muamalat was officially accepted as a member of Global Alliance for Banking on Values (GABV) on 15 November 2017. Signaling a growing appetite for the values-based banking movement, Bank Muamalat is the first Islamic bank in the world and the first in the Southeast Asian region to be accepted as a member of GABV.
