Petaling Jaya, 13 April 2021 – In a bid to strengthen, promote and develop collaborative research on the commercialisation of Sea Grapes, a memorandum of understanding (MoU) was signed between SCU Southeast Asia Sdn Bhd (SCU-SEA) and Universiti Malaysia Sabah (UMS) recently.

Under the MoU, UMS through the Faculty of Food Science and Nutrition (FFSN) shall focus on developing innovative food products from seaweeds particularly Caulerpa species. 

Kuala Lumpur, 13 April 2021: Kenanga Investors Berhad (“Kenanga Investors”) today announced the launch of Kenanga Waqf Al-Ihsan Fund (“Fund”) with Yayasan Waqaf Malaysia ("YWM”) as the Fund’s appointed waqf recipient and administrator. 

 “Given that Kenanga Investors has been at the forefront of many of the industry's pioneering and innovative achievements in the fund management industry, the next natural step for us is the expansion of our Shariah investments. The potential of waqf, an Islamic philanthropic-based vehicle, to positively impact the economic and social aspects of the disadvantaged will be immensely valuable. The Fund will serve as the launchpad for other similar ESG-linked products as part of Kenanga Investors’ move towards sustainable and socially responsible investing,” said Ismitz Matthew De Alwis, Executive Director and Chief Executive Officer of Kenanga Investors. 

In an industry where consumers are tired of jaw dropping markups, cutting out the middle-man and selling directly to consumers by offering products that are equivalent to or better quality than the branded counterparts at affordable prices seems like a sure way to emerge as a winner. 

Direct to Consumers (DTC) brand customer acquisition strategy is primarily reliant on paid marketing across Facebook and Google ecosystems -- Facebook, Instagram, Google Search and YouTube. 

With the escalating click costs imposed by these platforms, over reliance on these marketing machines may not be sustainable.