UNIQLO’s “The Heart of LifeWear” Initiative Brings Comfort to Over 26,000 Malaysians in Need
This year, a total of 15,500 new clothing delivered through partnerships with local non-government organisations
Global apparel retailer UNIQLO continues its mission to make life better for all through the second year of its The Heart of LifeWear initiative, a global clothing donation programme that delivers the comfort of LifeWear to those who need it most. Now in its second year, the initiative continues its journey of care and connection by reaching more communities across Malaysia throughout October and November to our five NGO partners, UNHCR (the UN Refugee Agency), Rotary Club of Kuching Central, Malaysia Relief Agency, Alpro Foundation, and Malaysian Red Crescent Sunflower Centre.
Since its introduction in 2024, The Heart of LifeWear has touched the lives of over 26,000 Malaysians through the donation of new UNIQLO clothing to underserved individuals and families facing hardship, helping to uplift their comfort, dignity, and confidence in everyday life.
Through these collaborations, a total of 15,500 pieces of cool and quick-drying UNIQLO AIRism clothing were distributed this year to refugees, longhouse communities in rural Sarawak, flood victims, underserved students, and children with special needs, offering comfort, dignity, and a reminder that small gestures can make a lasting difference.
Dawn Chow, Director of Sustainability and Corporate Public Relations, UNIQLO Malaysia, said: “This is our second year running The Heart of LifeWear, and we continue to be reminded of how powerful something as simple as clothing can be. Beyond practicality, clothing has the ability to restore comfort and dignity. Through this initiative, we hope to share that sense of care and hope with communities who need it most.”
This year’s The Heart of LifeWear also holds special meaning as UNIQLO Malaysia marks its 15th anniversary. The milestone reinforces the company’s deepening connection with Malaysians from opening its first store in 2010 to now giving back to the communities that have grown alongside the brand. The initiative embodies UNIQLO’s belief that LifeWear is not just about clothing, but about improving everyday life through comfort, thoughtfulness, and care.
"We’re very grateful for the donations. We rarely have the opportunity to receive high-quality clothing that offers such comfort," shared a mother from the Jakun tribe in Kg. Peta, who received clothing through MRA Johor. "This gesture of care and kindness means so much to our families. Receiving this gift really warms our hearts."
Taskiah, student from Rohingya Education Centre Gombak, shared: “This experience reminds me how powerful kindness can be. I’ll keep working hard in my studies, and one day, when I have enough rezeki, I want to help others who are less fortunate to bring them the same hope I feel today.”
As part of UNIQLO’s global commitment to donate one million pieces of clothing worldwide, The Heart of LifeWear reflects the brand’s belief that LifeWear is more than clothing, it is a way to improve lives. In Malaysia, the initiative continues to grow each year, expanding its reach to communities that need it most.
For more information about UNIQLO and its initiatives, please visit www.uniqlo.com/my.
#####
100PLUS and Netflix Join Forces to Unlock Peak Performance
100PLUS and Netflix’s Physical: Asia unite to celebrate strength shaped by performance, fueled by electrolytes, and driven by the grit that defines Asia.
100PLUS, Southeast Asia’s leading isotonic beverage brand from Fraser & Neave Holdings Bhd (“F&NHB”), has announced a regional collaboration with Netflix’s Physical: Asia, spotlighting 100PLUS PRO – a high-performance hydration drink designed to support active lifestyles across Singapore, Malaysia, and Thailand.
This partnership brings together two champions of endurance and resilience, inspiring everyday athletes and achievers to “Unlock their 100” and rise stronger through peak hydration and recovery.
“This collaboration is more than a natural fit; it’s a powerful alignment of values,” said Celine Tan, Director, Group Marketing at Fraser and Neave, Limited. “Physical: Asia celebrates resilience, endurance, and the relentless pursuit of excellence — qualities that also embody 100PLUS. As the region’s leading isotonic brand, we are committed to helping individuals ‘Unlock their 100’ by fuelling peak performance and faster recovery. With 100PLUS PRO, we are proud to inspire people across Asia to push beyond limits and rise stronger — together with Netflix, championing the true spirit of performance.”
Hydration Engineered for Peak Performance
100PLUS PRO is a non-carbonated, performance hydration drink formulated based on nutritional science to support active lifestyles across Malaysia. Designed to meet the body’s needs during and after physical activity, it combines hydration with top-quality functional ingredients that aid muscle recovery and sustained energy:
The result – a drink that hydrates, energises and supports recovery, helping individuals stay in peak condition, whether training hard, competing, or simply powering through daily life.
When Hydration Meets Storytelling
100PLUS PRO and Netflix’s Physical: Asia unite in a dynamic collaboration that celebrates the strength of the human spirit – from everyday athletes to elite competitors. As Southeast Asia’s leading isotonic brand, 100PLUS is built on the values of perseverance, endurance, and rising stronger through challenges.
These same qualities are at the core of Physical: Asia, Netflix’s first-ever nation-vs-nation showdown, where eight countries face off in high-stakes tests of strength, strategy, and teamwork. Set in grand, cinematic arenas inspired by Korean and pan-Asian heritage, the series celebrates resilience, passion, and national pride.
Together, 100PLUS PRO and Physical: Asia spotlight individuals who push boundaries and perform under pressure– where hydration meets heart, and recovery powers resilience.
As part of the regional campaign, 100PLUS PRO and Physical: Asia will roll out a series of interactive activations across Thailand, Malaysia, and Singapore, inviting individuals to fuel up, test their limits, and unlock peak performance.
“In Malaysia, 100PLUS has long been part of our everyday active lifestyles — from school sports days to national-level competitions,” said Leong Wai Yin, Marketing Director of Fraser & Neave Holdings Bhd. “Physical: Asia reflects the same spirit we see in Malaysians, individuals who show up, push harder, and never back down. With 100PLUS PRO, we are proud to support their journey — offering hydration and recovery solutions that meet real needs, whether they are training for a marathon or simply staying active. This partnership with Netflix brings that energy to life, inspiring Malaysians to keep striving and rising stronger.”
Visit the “Unlock Your 100” challenge microsite to join a squat-based leaderboard challenge and win exclusive prizes and follow @my100plus on social media to stay updated on the latest challenges and promotions.
END
-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Haier brings the X-factor into its award-winning washing machine lineup
All-new X Series washing machines combine intelligent technologies to deliver everyday practicality and efficiency for Malaysian homes
* AI Wash and Essence Wash technologies work together to save time, water, and energy while protecting fabrics for every wash
* The launch supports Haier MalaysiaÕs growth strategy focusing on expanding its high-end appliance portfolio, rounding out its new product launches planned for 2025
* Haier Malaysia is optimistic of achieving 30% annual growth for its washing machine business with two months of the year remaining
Keeping in step with its "More Creation, More Possibilities" philosophy, Haier Malaysia today unveiled the all-new X Series Washing Machines that are engineered with technologies to simplify the laundry cycle and save time, water, and energy for Malaysian households.
Comprising the X5, X7, and the range topping X9, the X Series is Haier's next generation of washing machines engineered to deliver a truly premium user experience for contemporary living. It is equipped with useful technologies that deliver superior hygiene with greater efficiency, packaged in a premium aesthetic to harmonise with interior designs.
Haier Malaysia Managing Director Fan Jing said, 2025 has been a promising year for our washing machine business. The Haier L+ Washer Dryer, launched in May, has been well received among consumers and has been highly sought after at exhibitions and roadshows.
This X Series is our latest range of washing machines that represents our commitment to innovation with purpose, by introducing technology that simplifies life while reducing environmental impact. We are optimistic it will provide added excitement in the market and help us achieve 30% year-on-year growth for our washing machine business. This performance reflects Malaysians' growing trust in the Haier brand.
Looking ahead to 2026, our focus remains on brand building, delivering premium experiences and sustainable growth. We will continue investing in research and development to ensure our products keep pace with contemporary lifestyles. Haier strives to lead with purpose and bring to market meaningful innovation that enriches everyday life, reflecting our "More Creation, More Possibilities belief".
Haier X Series Washing Machines Ð Efficient and Eco-conscious Care
Developed for modern lifestyles, the Haier X Series integratesÊintelligent features in one sleek package to make laundry less of a chore. Its AI Wash automatically detects fabric types and water absorption rates to recommend the optimal washing program, ensuring precision care for every load.
Meanwhile, Essence Wash is Haier's proprietary premix and microbubble technology that evenly dissolves detergent and sprays it directly onto fabrics for deep cleaning. A full wash cycle can be completed in just 39 minutes, which is about 37% quicker than a traditional cycle, saving time, water, and energy.
Following a wash, the Ultra Fresh Air feature automatically dries the inner drum and releases moisture to prevent undesirable odours and wrinkles. This keeps clothes fresher and more hygienic without users having to worry about turning on any additional setting or mode.
The X Series also sports a futuristic full-touch interface, dubbed Color AI, that enhances the machine's sleek appearance as it does away with a button cluster. This time around, the LCD panel features a brand-new colour film design for a smoother, more intuitive user experience when interacting with the washing machine settings.
Together, these innovations underscore Haier's ongoing pursuit of industry-leading standards in performance, user convenience and reduced environmental impact.
Haier's all-new X Series washing machines are available for pre-order starting at RM2,249. For more information and the latest updates, visit www.haier.com/my or the official social media pages on Facebook, Instagram, and TikTok.
-------------------------------------------- END -----------------------------------------------
