PAVILION DAMANSARA HEIGHTS SCORES MAIDEN WIN AT PPKM’S ‘BEST EXPERIENTIAL MARKETING’ AWARDS 2024-2025
Recognition marks Pavilion Damansara Heights’ successful debut as a new icon of lifestyle, community and joy in Kuala Lumpur.
Pavilion Damansara Heights has won Platinum in Category B (malls with net lettable area of 500,001 sq ft to 999,999 sq ft) for ‘Best Experiential Marketing’ Awards 2024-2025 at the recent Shopping Centre Conference 2025 with its festive campaign themed 'Heights of Happiness'. The prestigious accolade, awarded by the Malaysia Shopping Malls Association (PPK Malaysia), recognised how the campaign reimagined Chinese New Year celebrations – blending heritage, artistry and modern lifestyle experiences to bring cultural storytelling to life in the mall.
The campaign had captivated shoppers with immersive, multi-sensory experiences that celebrated Chinese New Year traditions whilst creating modern, lifestyle-driven touchpoints. Pavilion Damansara Heights was transformed into a cultural wonderland with its 93-ft in length ‘Heights of Happiness’ diorama, produced in collaboration with the World Culture Organisation. The miniature masterpiece depicted nostalgic festive moments across history — from the grandeur of the China Five Dynasties Banquet Celebration and the bustling streets of Old Beijing, to the warmth of Malaysia’s Chinese New Year traditions and the legendary tales of ‘Journey to the West’ — which enchanted visitors with its craftsmanship and storytelling.
“We are honoured to receive this recognition from PPKM, which is especially meaningful as Pavilion Damansara Heights celebrates its very first award. Heights of Happiness was designed to blend heritage, artistry and lifestyle in a way that felt both nostalgic and fresh, bringing people together to celebrate joy and tradition. This achievement is a testament to the creativity of our team and the strong support of our tenants and partners, and it reflects our vision for Pavilion Damansara Heights to grow as a destination where culture, lifestyle and community truly converge,” said Dato’ Joyce Yap, Chief Executive Officer of Pavilion Malls.
Adding to the visual spectacle were the giant 12-ft panda and 14-ft red bear sculptures, which served as iconic photo opportunities and anchors of joy within the mall’s décor. The festive atmosphere was further elevated by the Family Fun Zone, complete with a life-sized Snakes and Ladders game, and a series of cultural Chinese New Year booths offering handicrafts, festive goods and traditional delights for families to enjoy together.
For further engagement with their shoppers, Pavilion Damansara Heights also rolled out exclusive festive redemptions including limited-edition premiums, collectibles and tenant-driven rewards. In celebration of artistry and tradition, the mall had also partnered with the Calligraphy Society of Malaysia to design an exclusive ang pow set featuring the Chinese character for happiness. Shoppers were also treated to a calligraphy art exhibition and complimentary calligraphy art giveaways. By weaving together art, culture and retail, the campaign successfully reinforced the mall’s positioning as a destination where happiness, lifestyle and community converge.
As Kuala Lumpur’s latest lifestyle retail destination, Pavilion Damansara Heights offers a curated mix of retail, dining and leisure experiences within a vibrant urban environment. The success of the ‘Heights of Happiness’ campaign and this award have cemented the mall’s place as an emerging icon of lifestyle and community engagement in the Klang Valley, and a benchmark for experiential retail excellence in Malaysia. For more information, please visit https://pavilion-dh.com.
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WATSONS MALAYSIA CELEBRATES BIGGEST MEMBER REWARDS WITH A NEW HOME TO BE WON
Celebrating Watsons Club's 15th Anniversary with Daily Members' Rewards and Exclusive Member Offers for All Members.
Watsons Malaysia is celebrating the 15th anniversary of Watsons Club, the nation’s largest health and beauty loyalty programme, with its Biggest Rewards campaign. The campaign, starting from today until 1 October 2025, will feature many exclusive member deals, exciting events, and, for the 5th consecutive year, the chance to win a brand-new home.
This year’s grand prize is a dream home at Centrum Iris in the scenic Cameron Highlands, developed by LBS Bina Group Berhad (LBS). One lucky Watsons Club member will walk away with a modern residence featuring 2 bedrooms and 1 bathroom, complete with lifestyle amenities such as a Fitness Lounge, Sky Yoga, Kids Play Zone, Games Lounge, Pool Deck, and more.
Watsons Club members who shop in-store or online between 1 September and 27 October 2025 with a minimum spend of RM50 using any VISA card will be eligible to participate. To participate in the contest, members simply need to make a purchase and submit their entry via the link below: https://survey.aswatson.net/WISE/index.php/survey/index
Launched in 2010, Watsons Club has grown into Malaysia’s leading and most rewarding loyalty programme, now boasting over 8 million members nationwide. Over the years, both Watsons Club and Watsons Club Elite members have enjoyed unparalleled rewards from trips, gadgets, and cars to exclusive passes for workshops, events, and experiences that money can’t buy.
This anniversary campaign not only marks a significant milestone but also reaffirms Watsons’ commitment to continuously rewarding its members with unbeatable offers, everyday benefits, and life-changing opportunities, solidifying its position as the country’s top loyalty programme in health and beauty retail.
With the recent recognition from the Malaysia Book of Records for having the “Most Merchant Touchpoint in a Membership Rewards Programme”, members can enjoy daily rewards through W Rewards, with redemptions starting from as low as 10 points. From free ice cream and F&B treats to petrol vouchers, Watsons shopping vouchers, and more, members can maximise the value of their loyalty points across over 5,000 merchant locations nationwide. These rewards go beyond Watsons’ stores, giving members access to free vouchers across a wide network of retail partners in Malaysia.
Throughout September, Watsons Club members will get 10x points on selected products and exclusive deals, including 80% off their second item. Members will also stand a chance to receive a free Watsons Club Giant Shopping Bag (GWP) with a minimum spend of RM80 in-store, while stocks last.
As part of the celebration, Watsons is hosting the Biggest Rewards Expo from 2 to 7 September 2025 at the LG Oval, 1 Utama Shopping Centre. During the expo, Watsons Club members can redeem exciting W Rewards products with points, and members will also enjoy exclusive Gift With Purchase (GWP) with a minimum spend at the expo.
The celebration continues at the Mid Valley Exhibition Centre, Kuala Lumpur, from 25 to 28 September 2025, where the Biggest Rewards Expo will feature over 100 brands and merchants. Visitors can look forward to a wide variety of rewards at the W Rewards Zone, along with exclusive member deals and exciting surprises.
Watsons Malaysia welcomes the nation to join the Watsons Club loyalty program with amazing perks such as a lifetime membership. Sign up as a Watsons Club member for just RM25 and receive a membership card with Touch ‘n Go NFC functionality along with 1,000 welcome points upon activation, making it easier than ever to shop, save, and earn rewards.
Download the Watsons MY App today to unlock exclusive offers and enjoy an RM20 voucher on your first in-app purchase by using the code: FIRST20.
Find out more about Watsons’ Biggest Rewards campaign, visit https://www.watsons.com.my/membership.
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Celebrating 45 Years: Sime Motors Powers Ahead as Malaysia’s Automotive Market Leader
Sime Motors proudly celebrates its 45th anniversary, marking nearly five decades of growth, innovation and leadership in Malaysia’s automotive industry. Since its establishment in 1980, Sime Motors has evolved into Malaysia’s largest automotive retailer with the largest market share, shaping the nation’s mobility landscape with a world-class portfolio of brands and services.
Today, Sime Motors represents renowned global automotive brands in Malaysia, including BMW, MINI, BMW Motorrad, BYD, DENZA, Ford, Hyundai, Jaguar, Land Rover, Volvo, Porsche as well as Auto Selection for used cars, Drivecare and EV Next for EV used cars. The breadth of brands represented by Sime Motors positions it as a one-stop mobility powerhouse, innovative performance and everyday mobility.
Over the past 45 years, Sime Motors has been at the forefront of Malaysia’s automotive transformation – from introducing cutting-edge technologies to delivering premium ownership experiences and driving the nation’s transition into the future of electric mobility. With an unwavering commitment to customer-first excellence, Sime Motors has consistently redefined automotive retail and aftersales services in Malaysia.
“Sime Motors’ 45-year journey has been instrumental to the Group’s long-standing commitment to innovation, sustainability and creating value for our customers,” said Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime. “The Motors business is an important growth driver for Sime, and we are proud to see how Sime Motors has become a trusted name in Malaysia and a key force in the region’s mobility landscape. As we celebrate this milestone, we look forward to unlocking new opportunities, particularly in electric mobility and to the wider Asia Pacific market.”
“This milestone is not just a celebration of our legacy but a reaffirmation of our vision for the future,” said Andrew Basham, Managing Director of Sime Motors. “For 45 years, we have had the privilege of driving alongside Malaysians through every milestone, every journey and every generation. At Sime Motors, we will keep driving innovation, creating solutions and building customer trust at the core of everything we do.”
45 Years of Milestones
Setting the groundwork since 1980 in Malaysia, Sime Motors has achieved many defining milestones that have shaped Malaysia’s automotive landscape.
Today, Sime Motors proudly stands as Malaysia’s number one automotive retailer, trusted by generations of customers nationwide.
As Sime Motors reflects on 45 years of leadership and innovation, the company also sets its sights on the future by accelerating its push into electric mobility, pioneering in digital retail experiences and sustainable automotive solutions across Malaysia and Southeast Asia.
At the heart of its progress in the automotive business are the people of Sime Motors. The company has been dedicated to nurturing the development of its employees by investing in training, enabling them to grow alongside the business. This commitment ensures Sime Motors’ workforce is equipped to deliver outstanding customer experiences and stay ahead in a dynamic automotive landscape.
Anniversary Celebrations
To mark its 45th anniversary, Sime Motors has lined up exciting nationwide initiatives, including:
Visit www.simemotors.com.my for more information.
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