Experience economy means ‘customer is king’, SAP’s Claus Andresen emphasises

 |  Friday, 21 June 2019 15:35  |  Published in NEWS

Claus Andresen, President & Managing Director of SAP Southeast Asia, believes that the world is now operating in the ‘experience economy’.

“The experience economy basically summarises the key essence that ‘the customer is king’. If our customers had a good experience, they would want to stay with us as a company. They want to buy more. If they have a bad experience, they’re likely to leave us and go somewhere else. The customer experience is the ultimate currency today to make sure that you unlock future potential value,” said Andresen at the recent Asian Innovators Summit 2019.

Coca-Cola Gets Another Date with Wendy’s

 |  Thursday, 16 February 2017 17:33  |  Published in NEWS

SHAH ALAM, Feb 16 - Coca-Cola Malaysia just got another date with Wendy’s to continue serving its beverages at the quick-service hamburger chain’s 10 outlets in Malaysia. The previous agreement was for five years beginning in 2012, which has now been renewed for three years until 31st December 2019.

AJ Pharma Acquires Danish Government’s Vaccine Production Business

 |  Monday, 13 February 2017 14:41  |  Published in NEWS

KUALA LUMPUR, FEB 13 – AJ Pharma Group has successfully completed its first global vaccine business acquisition in Denmark.  The 100% acquisition creates an independent vaccines production business from the Danish Government-owned Statens Serum Institut (SSI).

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