Global consumer demand is strongly influenced by megatrends — the growing middle class, climate change and resource scarcity. In 2020, an estimated two billion Asians were categorised as part of the middle class, which is set to increase to 3.5 billion by 2030. With higher living standards and ageing populations, people are consuming more. At the same time, addressing the challenges posed by climate change and resource scarcity is essential. Climate change has become an independent driver of changes in natural systems, exacerbating other drivers. As for resource scarcity, in recent decades, we have seen the twin pressures of growing populations and economies both escalating demand for energy, food and material goods, and the resources to produce them. The need for solutions that improve efficiency and provide alternatives to scarce resources has never been greater.  

Poster of Perfect Ten

By Hanim Zulaikha Zulkifli

Surprisingly, despite rising taxes and the post-pandemic period, elite Malaysians are ranked as Singapore's top 2 luxury foreign buyers today. According to Orange Tee’s Market Outlook on the projection of private residential sales in Singapore, new home prices may continue to rise by 5 to 8 per cent next year.

Regardless of the rising property prices, Ck Asset Holdings (CK Asset), one of Hong Kong’s largest property developers has seen extraordinary sales. Thus far, they have sold more than 81% of the Perfect Ten units, which was launched in December 2021.

Chip Hian Heng is the CEO of clickTRUE Malaysia

Here’s a fact you already know, organizational buying decisions are complex. Shaping your B2B sales and marketing strategies to make it past the organizational gateway and into the relationships with people making top-level decisions at a multinational corporation takes deep empathy.

The B2B buying process is a non-linear journey an organization takes to purchase from a B2B vendor for company growth.