KUALA LUMPUR, 4th JUNE 2025 – PG Jewel Sdn. Bhd., a home-grown gold jewellery company
operating under Aurora Italia International Berhad (AIIB), has finally made it to the shore of
Borneo with its flagship store officially launched by the Managing Director of Aurora Italia
International Berhad (AIIB), YBhg Datin Wira Yvonne Lim, along with the Director of PG Jewel Sdn.
Bhd., Ms. Jessie Ng, and Chief Operating Officer of Aurora Italia Group, Mr. Harrison Chiang, at
the Bataras Hypermarket Kelombong, Kota Kinabalu, Sabah, recently.
Established in 2017, the home-grown PG Jewel brand is known for its excellence in
craftsmanship, offering a wide array of exquisite gold jewellery as well as gold collectibles in the
form of gold bars and coins in Malaysia. Combining rich heritage, PG Jewel redefines elegance in
their meticulously crafted jewellery pieces and other gold products. From timeless classics to
contemporary designs, PG Jewel features its very own 999 (24K) and 916 (22K) gold jewellery
that exude sophistication and charm. Each piece is a testament to the brand’s unwavering
commitment to craftsmanship and innovation.
PG Jewel has been trading online since its establishment about 8 years ago, and in view of the
high demand from its customers to have a physical store closer to their homeland in East
Malaysia, PG Jewel has finally answered the call to establish its very first physical store that spans
across 1,690 sq. ft. at Bataras Hypermarket Kelombong, Kota Kinabalu, Sabah.
“The reason we have chosen Kota Kinabalu as the destination of our flagship store is because, we
see great potentials in the East Malaysian market, especially with the impressive sales growth in
this region of recent years. Hence we feel it’s time for us to bring PG Jewel closer to where our
valued East Malaysian customers are based, bringing them convenience and wholesome
experience through up-close views of our exquisite products and be mesmerized by its beauty -
especially prospective walk-in customers who have not seen our products,” said the Director of
PG Jewel Sdn. Bhd., Jessie Ng.
“At PG Jewel, we place highest importance on quality. Each piece is meticulously tested and
inspected to guarantee exceptional purity and craftsmanship. Backed by advanced facilities and
skilled artisans, we adhere to the industry's most stringent standards—consistently delivering
jewellery that surpasses expectations,” added Jessie.
Apart from specializing in gold jewellery, PG Jewel also offers an array of Au 999.9 gold bars in
varying weights under the Aurora Italia brand, particularly the popular 0.25g, 0.5g and 1g options
featuring attractive thematic designs such local favourites, landmarks, as well as the limited
edition collection bars of Marvel©, Disney©, Warner Bros©, DC©, and Sanrio©, which are all
affordable and suitable for everyone. Other signature products sold at PG Jewel include Aurora
Italia branded silver jewellery. Whether one is a seasoned investor or avid collector, PG Jewel’s
products are symbols of reliability and value that can be made family treasures for generations to
come.
Moving forward, PG Jewel will further explore the potentials of the Malaysian market through
this flagship store, making it a stepping stone to spearhead greater business opportunities in
Borneo and Peninsula Malaysia in the near future.
According to Mr. Harrison Chiang, COO of Aurora Italia Group, “The opening of this flagship outlet
here in Sabah marks the beginning of our mission to establish 200 PG Jewel outlets across the
nation in the coming years, with the second outlet set to open in Ipoh in July this year.”
Committed to transparency and delivering the best experience to its customers, PG Jewel has
incorporated real-time daily gold prices listing on its official website at www.pgjewel.my for
customers’ easy reference.
