By Hanim Zulaikha Zulkifli
The landscape of destination weddings has undergone a significant transformation within the travel industry. Temple Tree Resort Langkawi, a Malaysian gem, is at the forefront with its innovative buy-out concept. Through an exclusive interview with Irene Vairo, the Resort Manager of Temple Tree Resort Langkawi, we delve into the resort's strategies, accolades, commitment to sustainability, and future endeavours that position Temple Tree Resort as the ideal choice for couples in search of an exceptional wedding experience.
Langkawi's Gem Reimagined
Situated in Langkawi, a UNESCO Global Geopark heritage island and one of Southeast Asia's most visited destinations, Temple Tree Resort has capitalised on the trend of destination weddings. The unique buy-out concept, allowing couples to book the entire resort, has been a game-changer. Factors like privacy, affordability, theme-based weddings, and the allure of unique heritage houses contribute to the resort's success. Winning the Best Boutique Hotel at the TTG Awards is a testament to its significant contribution and growing trend.
Strategic Brand Enhancement
Celebrity weddings at Temple Tree Resort have gone viral and strategically enhanced the resort's brand visibility. The resort uses social media platforms to share selected images post-events, maximising exposure. Collaborations with vendors and wedding planners further showcase the resort's offerings, attracting a broader clientele and solidifying its position as a top wedding destination.
Empowering Local Economies
Beyond offering a picturesque setting, destination weddings are essential for sustaining local economies. Temple Tree Resort engages with local businesses, including florists, artisans, batik vendors, and spa operators. Collaborative efforts, including periodic pop-up stalls, promote local products and the resort's in-house hydroponic farm, contributing to sustainable and eco-friendly celebrations.
Tributes and Commitment to Heritage
Receiving the Best Boutique Hotel award at the TTG Travel Awards 2023 aligns with Temple Tree Resort's commitment to delivering exceptional experiences and preserving Malaysia's rich heritage. After 15 years of operation, this recognition signifies continuous upgrading works and unique offerings. The resort hopes to inspire others to protect historic sites, promoting sustainability and Malaysia's cultural heritage.
Balancing Charm with Modern Expectations
As the Resort Manager, Irene Vairo emphasises balancing historical charm with modern expectations. The resort's team, accustomed to the service industry, ensures seamless communication: Malaysia's language advantage, where English is widely spoken, supports catering to guests worldwide. Technology also plays a crucial role, assisting modern couples in planning weddings from the comfort of their homes.
Unique Setting and Sustainable Practices
Temple Tree Resort stands out by offering a unique destination and heritage setting, catering to 68 in-house guests. The resort aligns with evolving travel trends with manicured gardens, periodic upgrades, and a focus on refurbishing rooms with modern touches. Projecting an average annual growth of 29% in destination weddings, the resort embraces digitisation and collaborates with industry players for sustained growth.
Future Plans and Expansion
The resort's mission and vision revolve around enhancing its distinctive heritage destination. Their plans include expanding room inventory, upgrading facilities, and providing unique stay packages. Winning the Best Boutique Hotel award is a testament to showcasing restored heritage houses, contributing to Malaysia's cultural experiences, and future endeavours aimed at maintaining this success.
Aesthetic Atmosphere and Eco-Friendly Initiatives
Temple Tree Resort's stylish interiors, furnished with antiques and classy pieces, contribute to the overall aesthetic and atmosphere, especially for weddings. Nestled in a century-old coconut tree plantation, the resort boasts 21 distinct rooms within 8 preserved heritage houses. The houses accommodate different wedding party sizes with varying layouts, offering a fascinating kaleidoscope of Malaysian architecture. The resort prioritises sustainability in its operations, particularly during weddings, implementing eco-friendly practices such as a No-plastic policy, the use of glass bottles, and crafting tapioca and rice straws. Additionally, Temple Tree Resort grows its vegetables on a hydroponic farm, utilises induction cooking, and sources local produce to reduce environmental impact. A review of solar energy usage is part of the resort's plans.
Commitment to Continuous Innovation
According to Irene, Temple Tree Resort remains dedicated to continuous innovation to meet changing preferences. This includes faster response times, intelligent amenities, and ongoing training for team members. Active participation in wedding fairs, sustainable practices, and unique collaborations ensure the resort remains at the forefront while prioritising quality over quantity. As Temple Tree Resort looks ahead, it focuses on maintaining its position as a preferred wedding destination. The aim is to capitalise on the growing trend of couples choosing Langkawi and elevate its global presence through future awards. The resort remains committed to its mission and vision, providing guests with a unique heritage destination and contributing to Malaysia's cultural experiences.
Temple Tree Resort Langkawi is a beacon for destination weddings, seamlessly blending heritage charm with modern expectations. Its commitment to sustainability, innovation, and providing unparalleled experiences ensures that the resort remains a top choice for couples seeking a distinctive and memorable wedding destination in the heart of Langkawi.