YBrs. Tuan Samuel Lee Thai Hung, Deputy-Director General II (Promotions) of the Malaysia Tourism Promotion Board (Tourism Malaysia), officiated the grand opening of Souper Tang’s new outlet at Mid Valley Megamall today. In the presence of prominent associations including the ASEAN Retail Franchise Federation (ARFF), Malaysia Retail-Chain Association (MRCA), Branding Association Malaysia (BAM), Malaysia Budget Hotel Association (MBHA), SME Association, Malaysian Association of Tour & Travel Agents (MATTA), Malaysian Association of Themepark & Family Attractions (MATFA), and the Malaysia Association of Hotels (MAH), the event emphasized the importance of wellness tourism and culinary heritage. Souper Tang's role in advancing these themes aims to support the upcoming ‘Visit Malaysia 2026’ campaign.
The grand opening ceremony of the new Souper Tang outlet at Mid Valley Megamall was part of the brand’s ongoing commitment to expanding its footprint across the country and beyond. Established in 2009 as Taang Shifu, Souper Tang has become a pioneer in promoting Chinese wellness cuisine, with 17 outlets nationwide and new locations set to open in Singapore.
This latest addition marks a significant milestone in the brand’s mission to make authentic, health-conscious dining more accessible to a wider audience. Souper Tang’s dedication to nutritious, carefully crafted signature recipes, featuring ingredients like ginseng, cordyceps, and angelica root, continues to bring generations-old culinary traditions to modern diners.
Lee said, "I believe Souper Tang embodies the spirit of Malaysia’s diverse culinary heritage, bringing to life Chinese traditions in a way that resonates with all Malaysians. As we strive to make Malaysia a culinary hub in Southeast Asia, establishments like Souper Tang play an essential role in preserving the unique flavors, techniques, and stories of Chinese cuisine while embracing our nation’s rich multicultural identity. I hope this new outlet inspires visitors to experience Malaysia’s vibrant culture and warm hospitality firsthand. Let us continue working together to showcase the best of Malaysia to the world and be ever-ready to greet our tourists with a warm Selamat Datang.”
In addition to its focus on authentic and health-conscious cuisine, Souper Tang is committed to sustainability by sourcing ingredients responsibly, ensuring that each dish supports not only the health of its customers but also the well-being of the community and the environment. This ongoing commitment to quality, sustainability, and innovation reflects Souper Tang’s dedication to becoming a leading player in Malaysia's culinary tourism and wellness sectors.
Nevinn Leow, Group Chief Executive Officer & Managing Director of Souper Tang, shared, "The grand opening of our new outlet at Mid Valley Megamall is a significant step in our mission to make Chinese wellness cuisine more accessible to a broader audience. As we continue to expand across Malaysia and beyond, our commitment to offering authentic, health-conscious dining remains at the forefront. Through our focus on culinary traditions and wellness, we are proud to contribute to Malaysia's efforts in promoting the 'Visit Malaysia 2026' campaign and positioning the country as a destination for both culinary tourism and health-focused experiences."
To mark the occasion, the grand opening festivities included an officiating soup-pouring ceremony by celebrity actor Jack Lim, who also invited over 50 lucky fans to join a special interactive session where he distributed Souper Tang vouchers and gifts. Guests were also entranced by a traditional Chinese dance performance, and a contemporary Lion dance, which added vibrancy to the event.
With Mid Valley being Souper Tang’s 17th outlet in Malaysia, the brand is now available nationwide in Johor, Klang Valley, Penang, Malacca, and Perak. Located at Level 1, South Court, Mid Valley Megamall the new Souper Tang outlet offers a range of products, including bird's nests and specially curated hampers, providing customers with more ways to enjoy their wellness-focused offerings.
Starting 17 November, Souper Tang’s flagship outlet at Sunway Pyramid will introduce a revolutionary new product, adding to the brand’s commitment to wellness-focused dining. To mark this launch, customers purchasing SouperFast Herbal Soups in sets of 6, 12, or 20 can look forward to exclusive gifts, including a SoupMate Thermos, Multifunctional Electric Cooker, or Electric Ceramic Pot. This milestone event promises to bring an exciting addition to Souper Tang’s offerings in a dynamic new location.
For more information, please visit Souper Tang’s website, Souper Tang’s Facebook and Instagram.
