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In 2025, Traveloka marks a significant milestone, celebrating 13 years of growth and innovation. With a vision to revolutionize travel, Traveloka began its journey in Indonesia in 2012 and has since evolved into a one-stop travel platform, serving travelers across Australia, Indonesia, Japan, Malaysia, the Philippines, Singapore, Thailand, and Vietnam to experience the region and the world.
As part of its birthday celebrations, Traveloka is launching Birthday Sale, offering exclusive discounts, special coupons, and flash sales across Indonesia, Singapore, Malaysia, Thailand, and Vietnam. Running from February 24 to March 4, 2025, Traveloka is inviting travelers to plan their 2025 adventures with greater ease, value, and flexibility.
Reflecting on the journey of the company, acknowledging how far the company has come, Caesar Indra, President of Traveloka said, “For over a decade, Traveloka has redefined travel—not just in Southeast Asia, but across key global markets, combining deep market expertise, strong industry partnerships, and a commitment to advancing tourism. With over 40 million active users and operations in 8 countries, we have grown into a global travel platform, evolving with our travelers to offer innovative, tailored experiences. The Traveloka Birthday Sale is a celebration of this journey—our way of giving back to customers and reaffirming our commitment to delivering seamless and rewarding travel worldwide."
Unlock Exclusive Travel Deals and Make Every Journey More Rewarding with Traveloka.”
As a token of appreciation for its valued customers, Traveloka is offering a series of exclusive deals to help travelers maximize their 2025 travel plans. In collaboration with thousands of partners—including airlines, hotels, attractions, and more—Traveloka is offering special promotions that provide exceptional value:
With a diverse portfolio of over 20 products, spanning transportation, accommodations, and attractions, Traveloka empowers users to curate personalized travel experiences. Now enhanced by Traveloka 5.0, powered by AI, the platform offers a more intuitive interface, innovative features, and expanded offerings. Cruise and Tour Packages are now available, streamlining trip planning from transport to attractions. With AI-driven search for endless travel inspiration and an upgraded Traveloka Points system for greater rewards, Traveloka 5.0 delivers a more seamless and personalized experience for every traveler.
Transforming Travel With Our Partners
Beyond its mission of helping millions of customers explore new destinations, Traveloka is also dedicated to supporting the growth of tourism businesses and local communities. In partnership with the Global Sustainable Tourism Council (GSTC), Traveloka has provided sustainability training to over 150 hotels across Southeast Asia, including Malaysia. In 2024, Traveloka became GSTC’s first-ever platinum sponsor, further demonstrating our unique position to promote best practices in sustainable tourism and standards in the travel industry. Additionally, through the Traveloka Goodwill - Digital Literacy program, more than 96,000 Micro, Small, and Medium Enterprises (MSMEs), business owners, and students in the hospitality and tourism industry in Southeast Asia have gained essential digital skills and knowledge enabling them to adapt to an increasingly digitalized market.
Looking Ahead: Empowering Partners and Strengthening the Travel Ecosystem
Throughout these years, Traveloka has established strong partnerships with over 300 airlines, 2.2 million accommodation providers, and more than 90,000 travel activity partners across 100+ countries, delivering comprehensive and seamless travel solutions to customers worldwide.
As the travel landscape continues to evolve, in partnership with YouGov, Traveloka released a study, “Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travellers” to help partners refine strategies and stay ahead in a dynamic market. Based on insights from 12,000 travelers across nine countries, the study highlights key trends shaping the APAC travel landscape.
In Malaysia, 31% of travelers prioritize leisure trips, with a notable preference for natural destinations such as mountain ranges (59%), surpassing beach and coastal areas (57%) and historical or cultural sites (42%). This highlights the distinct travel motivations shaping Malaysian travelers' decisions. Additionally, 37% of travelers prefer domestic destinations, driven by affordability, convenience, and safety. At the same time, 24% of Malaysian respondents express interest in international travel, a trend comparable to markets like South Korea and Australia, reflecting a balanced mix of local and overseas travel aspirations.
“Traveloka has enabled us to understand evolving travel trends," said Ms Tang Soke Cheng, Head of Hospitality, Wyndham Suites KLCC. "With its insights and extensive customer base, we are able to reach more families seeking immersive and engaging playcations. As part of this growing demand, we offer a 24,500 sqft play space—the largest of its kind in a hotel in Malaysia—providing a vibrant environment where families can bond and create unforgettable memories. Beyond enhancing guest experiences, this collaboration has also played a crucial role in supporting local tourism by creating more hospitality job opportunities. As we celebrate this anniversary, we look forward to deepening our partnership and making an even greater impact on the region's tourism industry.”
