Renowned Japanese brand SHARP has been firmly rooted in Malaysia for 40 years. True to its philosophy of “Sincerity and Creativity,” SHARP consistently delivers original and high-quality products. This unwavering commitment was once again recognised at the 2024 Putra Brand Awards, where SHARP clinched two Gold Awards – a solid proof of the strong trust and support it continues to receive from Malaysian consumers.

In attesting to its commitment to align with local lifestyles, Sharp Electronics (Malaysia) Sdn. Bhd. hosted the “Japanese Living to Your Home” product showcase 2025. Marking its 40th anniversary, the event featured new products that integrate Japanese aesthetics with innovative technology, aiming to enhance the quality of life in Malaysian homes across areas such as living, cooking, cleaning and communication.

During the showcase, participants had a first look at a new range of products that blend Japanese design philosophy with local needs. These products embody the hallmark of Japanese craftsmanship — precision, practicality and user-friendly design. However, SHARP goes one step further by localising its innovations to better suit Malaysian homes in emphasising space-saving features, energy efficiency and functionality. Since its entry into the Malaysian market in 1985, SHARP has always prioritised local needs — a key reason for its enduring presence and success.

SHARP’s innovations cover a wide range of home appliances, from immersive entertainment systems to smart solutions for comfort, wellness and productivity.

In entertainment, SHARP proudly unveils its all-new AQUOS H Series TVs, ranging from 50 to 98 inches — the latter being the largest AQUOS TV currently available in Malaysia, offering an unprecedented visual experience. The H Series comprises four lineups: AQUOS XLED, TRU, QLED, and 4K, catering to a wide spectrum of viewing preferences. Three of these lineups feature SHARP’s proprietary Deep Chroma QD (Quantum Dot) technology, delivering richer and more vivid colours — especially in red and green tones — for a truly immersive cinematic experience.

The series highlight is the AI Magic Sing feature, which transforms your living room into singing joint with just the press of a button — no complicated setup required. Simply turn on the Magic Sing mode and enjoy a seamless singing session.

Users can also download the Smart Living Camera App to connect a webcam to the TV, enabling photo and short video capture. The TV’s mirroring function allows users to see themselves during fitness videos, helping them to correct their posture and improving workout effectiveness.

For home appliances, SHARP debuts the new Avance French-Door Refrigerator in two elegant colours – Tokyo Black and Fuji White – a stylish contrast inspired by Japanese minimalism. SHARP has enlisted its brand ambassadors — Malaysia’s top women’s badminton doubles duo, Pearly Tan and M. Thinaah — for this campaign to represent the theme, “Taiketsu: The Showdown”, symbolising the dynamic interplay between black and white, fashion and function.

This refrigerator series offers spacious 480L and 750L capacities. Together with SHARP’s advanced freshness technology and sleek, modern design, they provide an ideal food storage solution for various household styles.

Unlike the common “3:7 freezer-to-fridge” ratio, the Mega Freezer adopts a “4:6 design,” providing more freezer space. This aligns with the bulk-purchase habits of Malaysian families, solving the issue of limited freezer capacity while offering easier organization and storage.

 The showcase also featured SHARP’s newly launched top-load inverter washing machine series, designed to meet modern demands for energy-efficient laundry care. New front-load models were also introduced, catering to younger users’ preferences for stylish design and gentle fabric care. Continuing the 2024 “My Second Washer” concept, the exhibition features three mini washers and tub-less models. They are perfect for washing underwear, sportswear, and baby clothes, emphasising hygiene and separation in laundry routines.

SHARP also showcased air purifiers with dehumidifying functions, especially designed for Malaysia’s humid climate. Featuring Plasmacluster ion technology, these purifiers clean the air, suppress bacteria and viruses, and maintain optimal indoor humidity — creating a fresher and healthier home environment. Additionally, SHARP introduced a two-in-one air conditioner with Plasmacluster technology that combines cooling and air purification functions for all-around indoor air protection.

As Malaysian work culture continues to evolve, the demand for smart business solutions in commercial and service industries is growing. The SMART Working Life Zone at the showcase highlighted SHARP’s latest E-signage solution. This comprehensive system combines hardware, software and AI-powered content creation to deliver high-performance digital signage for retail, F&B, hospitality and other sectors. From promotional displays and customer engagement to content management, these solutions enhance customer experience and operational efficiency.

To coincide with the 2025 product showcase, SHARP has collaborated with Hollywood blockbuster, “Mission: Impossible – Dead Reckoning”, by offering complimentary movie tickets for customers to enjoy an immersive audiovisual experience.

In celebrating its 40th anniversary, SHARP has upgraded its after-sales service earlier this year by introducing a “7-Day Service Completion Guarantee” to provide customers with faster, worry-free support. All inverter-series products and selected AQUOS TV models now come with extended warranty coverage to reflect SHARP’s unwavering commitment to quality, care, and long-term customer trust.

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