CONNECTING ECOSYSTEMS, UNLOCKING POTENTIALS
- CUCKOO Malaysia and Samsung Malaysia have announced a strategic collaboration to introduce a new generation of Smart Healthy Home solutions in Malaysia. This programme, launched under CUCKOO Malaysia’s “CUCKOO Co-Created” business segment, is known as the "CUCKOO Smart Healthy Home Co-Created Programme with Samsung".
- The strategic collaboration taps into the unique strengths of both companies, expanding CUCKOO Malaysia's ecosystem of wellness solutions with products set to be introduced across five product categories, namely smartphones, smart TVs, AirDressers, refrigerators and washing machines.
- The CUCKOO Co-Created business segment has proven to be a successful growth driver for the Company, with revenue contribution surging from 2.9% in FYE2021 to 20.2% in FYE2024. The segment also saw an impressive 62.6% Y-o-Y revenue growth in FYE2024, culminating in the Company’s record revenue of RM1.24 billion in FYE2024. The CUCKOO Co-Created segment continued its strong performance into Q1FYE2025, contributing 19.7%, or RM58.3 million of the total revenue.
KUALA LUMPUR, 23 June 2025 – Healthy Home Creator, CUCKOO International (MAL) Berhad (“CUCKOO Malaysia” or “the Company”), and Samsung Malaysia Electronics (SME) Sdn. Bhd. (“Samsung Malaysia”) have formed a strategic collaboration. This collaboration introduced a new generation of Smart Healthy Home solutions in Malaysia though the “CUCKOO Smart Healthy Home Co-Created Programme with Samsung” (also known as the “CUCKOO Co-Created Programme with Samsung”), under CUCKOO Malaysia’s “CUCKOO Co-Created” business segment.
Through this collaboration, CUCKOO Malaysia will tap into Samsung’s technological expertise to diversify and enhance its ecosystem of wellness solutions, offering a more holistic and integrated suite of Smart Healthy Home solutions to Malaysians. Under the “CUCKOO Co-Created Programme with Samsung”, CUCKOO Malaysia intends to expand its range of washing machines and introduce four new product categories, namely smartphones, smart TVs, AirDressers and refrigerators.
By tapping into Samsung’s advanced technology, this collaboration aims to provide Malaysians with an integrated lineup of smart products that combine wellness, connectivity, and AI-powered innovation, thus delivering a smarter, healthier home experience tailored to modern lifestyles.
“As a Healthy Home Creator, we are dedicated to fostering healthier lifestyles for our customers through our growing ecosystem of wellness solutions. This unyielding passion has led to the ongoing partnerships with industry experts and leaders with shared values through our CUCKOO Co-Created business segment, and today, with Samsung Malaysia. We believe that this strategic partnership which taps into the unique strengths of both companies is poised to unlock greater market potential with Smart Healthy Home solutions, enhance lifestyles, and deliver the best to Malaysians,” said CUCKOO Malaysia Non-Independent Executive Director and Chief Executive Officer, Mr. Hoe Kian Choon (KC Hoe).
“This collaboration reflects a shared vision between Samsung Malaysia and CUCKOO Malaysia to bring meaningful innovation into Malaysian homes. Samsung’s leadership in AI-powered home appliances, its seamless SmartThings ecosystem, and its expertise in connected technologies will form a strong foundation for the Smart Healthy Home experience. Together with CUCKOO Malaysia’s distribution strength and wellness expertise, we are delivering a new standard for comfort, care, and connected living,” said Mr. Charles Kim, President of Samsung Malaysia.
The “CUCKOO Co-Created Programme with Samsung” connects two ecosystems, CUCKOO Malaysia’s wellness ecosystem of solutions and Samsung’s smart home ecosystem, into a single, integrated offering. Through the programme, CUCKOO Malaysia intends to introduce its first-ever suite of Smart Healthy Home Solutions, powered by cutting-edge Samsung technologies and designed to meet the evolving needs of Malaysian household across five product categories.
Under the CUCKOO Co-Created business segment, the Company has forged partnerships with LSK, Fujiaire and OGAWA Malaysia, to launch its own range of mattresses, air conditioners and massage chairs. The business segment has become a strong growth driver, with revenue contribution surging from 2.9% for the financial year ended 31st December 2021 (“FYE2021”) to 20.2% of the Company’s revenue for the financial year ended 31 December 2024 (“FYE2024”). In FYE2024, the CUCKOO Co-Created products recorded an impressive 62.6% year-on-year (“Y-o-Y”) revenue growth, reaching RM250.3 million. This has contributed significantly to the 11.0% overall revenue growth, culminating in CUCKOO Malaysia’s highest ever revenue of RM1.24 billion for FYE2024. The CUCKOO Co-Created segment has since continued its robust performance, contributing 19.7% (RM58.3 million) to the total revenue in Q1FYE2025.
“Our CUCKOO Co-Created business segment is all about working with like-minded business partners to unlock greater value – for our customers and the Company. Our partnerships over the years have proven to be fruitful as reflected in the segment’s growth. Beyond that, it is an important part in our continuous journey of empowering more Malaysians to be #SAMASAMAHealthier,” added Mr. Hoe.
The products under the programme are expected to be officially launched and available for sale starting 1 July 2025.
About CUCKOO International (MAL) Berhad (“CUCKOO Malaysia”)
CUCKOO Malaysia is a Healthy Home Creator dedicated to fostering healthier lifestyles for its customers through its home appliances, household goods, skincare and nutritional food products, and home care services. The Company is principally involved in the trading and rental of home appliances, mattresses and furniture, the trading of beauty care products, provision of home care services, and investment holding activities. It is also the sole and exclusive distributor of CUCKOO-branded products in Malaysia, Singapore and Brunei. CUCKOO Malaysia offers a diverse range of solutions across four business segments: CUCKOO-branded, CUCKOO Co-Created, WonderLab and WonderDewi, and WonderKlean — covering home appliances, household goods, skincare and nutritional food products, and home care services. The Company is committed to creating a positive social impact in the communities where it operates, to raise living standards of communities in need, in line with its vision to be a “Healthy Home Creator”.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners.
