The new features include real-time analytics of human-led and AI-led live streams, including viewership, conversion rate and comments, and automatically suggest improvements for the next broadcast

Singapore - June 25, 2025 - AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of new real-time analytics and script optimization features for its AI-powered live commerce platform, AnyLive.

The latest update enables users to automatically capture and analyze data from both human-led and AI-hosted live streams, using insights to continuously optimize future scripts and maximize live commerce performance.

AnyLive now offers comprehensive real-time tracking of broadcast metrics including viewership, engagement (comments) and conversion rates for live streams hosted by either human presenters or AI avatars. These insights are then connected to enhance future live stream scripts, helping brands and merchants increase viewer engagement and drive sales.

Automatic data collection and analysis

Through integrations with platforms such as TikTok Shop, Shopee, Lazada, Amazon, YouTube and more, AnyLive uses AI to automatically collect and analyze data from human and AI-fronted live streaming in real-time. When connected with AnyX, AnyMind’s e-commerce management platform, users can also link viewer data to customer and order insights across channels to unlock a more complete picture of performance.

Analyzed data includes stream timeline, viewer comments, keywords, viewer count, retention rate, conversion rate, and gross merchandise value (GMV). AI-powered visualizations highlight peak viewer interest moments, drop-off points, host-specific conversion rates, and keyword trends - helping teams identify key improvement areas for upcoming streams.

AI-powered script optimization

AnyLive previously supported AI-generated scripts from product URLs. The platform now goes a step further and uses analyzed data to refine and optimize script content for future broadcasts. Both human and AI live stream hosts can now leverage automatically created, brand-aligned, natural-sounding scripts that incorporate viewer sentiment, comment trends, retention data, and conversion behavior.

These scripts can be automatically generated in multiple languages, including English, Chinese, Bahasa Indonesia, Bahasa Melayu, Thai, Vietnamese, Tagalog, and Japanese, and are available for both human and AI-hosted streams.

Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “AnyLive can now optimize everything from the timing and content of a broadcast to its script, based entirely on data and AI. This marks a shift from live streaming as a one-way channel to a strategic, data informed engine for driving engagement and sales. As we continue our company-wide transformation into an 'AI-Native Company,' we’re redesigning every product with AI at its core. AnyLive is a key part of that journey, helping brands achieve more impact with less effort.”

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About AnyMind Group

Founded in April 2016, AnyMind Group [TSE:5027] is a Business-Process-as-a-Service company for marketing, e-commerce and digital transformation. The company provides end-to-end offerings to brands and businesses, publishers and influencers for digital commerce, marketing, logistics, customer engagement, data and AI utilization, publisher monetization and creator monetization. AnyMind Group has over 2,000 staff across 24 offices in 15 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea, and Saudi
Arabia.

As of March 2025, the company serves over 1,000 enterprises for marketing, 178 enterprises for e-commerce, 1,827 publishers and 2,400 creators.

About BPaaS

Business-Process-as-a-Service (BPaaS) is a business model that merges and creates an additional layer of value on top of Software-as-a-Service or SaaS (software-centric) and Business Process Outsourcing or BPO (operations-centric), by providing greater flexibility and scalability to the entire business process lifecycle. Through BPaaS, enterprises can tap into agile and adaptive end-to-end process lifecycle management through a combination of technology and operations teams that leverage on local and regional best practices, for the designing, development, implementation, optimization, and automation across the business process.

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