CelcomDigi’s flagship retail store - Life - serves as a platform for Malaysians to embrace a seamlessly connected lifestyle
Experiential stores unify tech exploration and ownership, helps customers embrace digital living with ease, powered by CelcomDigi’s connectivity
CelcomDigi Berhad (“CelcomDigi”) today announced the launch of Life – the company’s new flagship physical stores that mark a bold step forward in retail innovation. Located at The Gardens Mall and Sunway Pyramid, these Life stores are designed as experiential hubs for customers to easily discover, experiment with and own the very latest in connected technology.
Today’s launch marks a new milestone for CelcomDigi’s three-year retail transformation journey focused on redefining the retail experience to better serve its customers' evolving digital needs. The company now serves its more than 20 million customers over the largest owned retail chain for digital products and services in the country. All CelcomDigi Stores now deliver improved service levels to customers and a new experiential concept as the go-to destination for 5G and AI-powered devices, with the best mobile and convergence plans to power a wide range of smart solutions.
The Life stores are built for discovering the latest in connected living. It caters to diverse customer segments regardless of age or tech know-how, from content creators on the move, to a busy parent building a smart home, a wellness tech enthusiast, or one just starting their connected journey.
CelcomDigi’s Chief Executive Officer Datuk Idham Nawawi said, “Our retail transformation is a testament of our strong commitment to deliver exceptional service to our customers, every day. Malaysians continue to value the ability to touch, feel, and explore — and we are meeting this need through a bold, immersive retail experience with the technologies that are shaping our future.
“Our flagship Life stores bring together the best in connected technology and content all in one experiential space for customers to comfortably discover and adopt smart solutions for everyday living. Working with visionary partners like Samsung and Disney, this concept reflects our commitment to make connected living more accessible, and to being a brand that Malaysians can trust and rely on in this age of digital-everything.”
A next-gen retail experience: The best of technology and content, made better with CelcomDigi
Spanning 3,500 square feet, the Life stores feature a vibrant ecosystem of over 20 partners and introduces a unique “store-within-a-store” experience. This is a first in Malaysian telco retail, where two global household brands, Samsung and Disney, have dedicated experiential zones that give customers a firsthand feel of the best in smart tech and content.
The Stage
This exclusive collaboration with Samsung showcases the brand’s latest innovation, including lifestyle-focused wearables, smart appliances and fitness tech. Customers can interact with the products and make instant purchases via the ‘Endless Aisle’, a wall-sized interactive screen that enables seamless online ordering, payment, and home delivery.
Pixar Connect Lounge, The Gardens Mall and Marvel Connect Lounge, Sunway Pyramid
Designed in partnership with Disney, the Pixar Connect Lounge is a family-focused space inspired by Toy Story and Marvel and tablets pre-loaded with interactive activities and apps inspired by Disney stories, along with merchandise from DisneyStore.asia
Throughout the grand opening weekends of 16 to 20 July 2025 (The Gardens Mall) and 23 to 27 July 2025 (Sunway Pyramid), customers will enjoy exclusive discounts on selected accessories, purchase with purchase promotions from as low as RM1, limited-time bundle deals and free gifts for the first 100 customers at each location. CelcomDigi customers can enjoy 15% off purchases on Samsung’s Endless Aisle, and a rewarding 30% off if they are a CelcomDigi customer with a Samsung device contract.
CelcomDigi’s retail ecosystem now spans over 10,000 touchpoints, consisting of over 50 CelcomDigi branded stores, over 300 partner-operated CelcomDigi Express stores, and thousands of modern and open trade channels. Together with the company’s online store and mobile apps, CelcomDigi now operates one of Malaysia’s largest retail networks for digital products and services.
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