F&NHB Launches NutriWell in Malaysia, Inspiring a Naturally Better Way to Live

F&NHB’s trusted wellness brand expands regionally with a new campaign, product lineup and digital platforms to make healthy living more enjoyable, delicious and accessible

(L-R): Jordan Ng, Managing Director Beverages & Dairies, Peninsular Malaysia, F&NHB; Leong Wai Yin, Chief Marketing Officer, F&N Beverages Marketing, F&NHB; Celine Tan, Regional Marketing Director, F&N Limited; and Karen Tan, Director Communications Corporate Affairs & Sustainability, F&NHB.

NutriWell, a trusted health and wellness brand from Fraser & Neave Holdings Bhd (“F&NHB”), has officially launched in Malaysia. Building on its strong presence in Singapore and recent entry into Thailand, NutriWell continues its regional growth with a clear mission: to make a better living more accessible through nutritious, great-tasting plant-based beverages.

More than just a beverage brand, NutriWell represents a holistic approach to wellness – offering products that support modern lifestyles without compromising on taste or quality.

A delicious take on healthy choices

To mark its Malaysian debut, NutriWell is rolling out a regional campaign titled ‘Healthy Should Taste this Good’. The campaign challenges the long-standing perception that nutritious choices often taste bland by highlighting that healthy options can be both nourishing and genuinely enjoyable.

Through vibrant storytelling and engaging visuals, NutriWell showcases its line-up of plant-based beverages – each crafted to deliver great taste and meaningful health benefits. Whether you are starting your day at home, enjoying a moment at your favourite café or simply looking for a better-for-you alternative, NutriWell invites everyone to rethink what healthy should taste like, whether you are starting your day at home, enjoying a moment at your favourite café or simply looking for a better alternative.

Inspired by nature and backed by nutritional science, NutriWell’s beverages are naturally cholesterol-free, contain no added preservatives, are a source of calcium – which helps support the development of strong bones and teeth – and are high in Vitamin D. It is a wholesome choice for anyone seeking nutritious, dairy-free options.

Discover the NutriWell line-up - Rice, Grain, Nuts and Seeds range

NutriWell Oat M!lk
A creamy, dairy-free alternative that is high in vitamin D. Its smooth texture makes it a satisfying and nutritious choice.

NutriWell Almond M!lk
Bold and nutty, this beverage delivers a rich flavour and a source of calcium, all while being plant-based.

Oats & Quinoa Soy M!lk
A nutritious blend that combines the benefits of oats and quinoa, offering a wholesome beverage that is rich in plant-based goodness.

Purple Rice Soy M!lk:
A unique fusion of antioxidant-rich purple rice and soy, this beverage delivers a distinct flavour and a source of dietary fibre, ideal for those looking for something different yet nutritious.

Strengthening digital connections for everyday wellness

NutriWell has launched a new website and social media platforms to connect with a wider audience and share its philosophy of everyday wellness. These digital touchpoints serve as a hub for engaging content – from practical health tips to ingredient insights and lifestyle inspiration – designed to support informed, enjoyable choices. By building a strong online presence, NutriWell is making wellness more accessible and relevant to modern lifestyles.

“Better living starts with small choices – like a drink that tastes great and does your body good,” said Ronnie Teo, Chief Brand and Commercial Officer, Fraser and Neave, Limited. “With NutriWell, we bring natural nutrition and flavour together like never before. Healthy should taste this good. So, sip, smile, and feel amazing.”

Leong Wai Yin, Chief Marketing Officer of F&N Beverages Marketing, Fraser & Neave Holdings Bhd said, “We’re inspired by younger Malaysians who are embracing health and wellness, exploring healthier food choices and joining fitness activities with a social element, from run clubs to pickleball, paddle sports, and pilates. To capture this growing demand, we developed NutriWell with flavours suited to Malaysian taste buds, using high-quality, nutritious ingredients — a source of calcium and high in vitamin D, with no added preservatives. There’s a NutriWell for everyone, whether you enjoy it on its own, mixed with your coffee, or even incorporated into your cooking.”

All four plant-based milk variants are available at Giant, Lotus’s, AEON MaxValu, AEON BiG, Mydin, selected Jaya Grocer and TFP Retail. For more information, visit: https://nutriwellglobal.com/my.

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