From Startup to Market Leader: Pott Glasses Charts Future Growth
After 10 Years in Malaysia’s Eyewear Industry
- Milestone “Take A Leap of Frame” anniversary event highlighted by the launch of Pott Sunnies Collection ‘X’.
- Immersive pop-up experience showcasing the brand’s innovation and market leadership.
- Future growth strategy includes addressing age-related vision needs with personalised eyecare solutions.
According to Statista, revenue in Malaysia’s eyewear market is projected to reach US$558.88 million by 2025, supported by the compound annual growth rate (CAGR) of 3.25%.
Key drivers of this growth include rising screen exposure, heightened awareness of eye health, and a pronounced shift towards eyewear that balances fashion with functionality.
As a result, the demand for stylish, functional, and personalised eyewear has surged, fundamentally transforming the Malaysian optical industry.
Amid this evolving landscape, Pott Glasses has emerged as a market leader, reimagining the eyewear experience through a blend of optical expertise, fashion-forward design, and personalisation.
Established in 2015 by childhood best friends Aw Tai Hau and Eden Hoong from Kelantan, the home-grown brand has built a distinguished reputation nationwide for its curated, high-quality eyewear and personalised styling services designed to meet the unique preferences of every individual.
Tailored Glasses Frames for Asian Style Fit
From humble beginnings at pop-up booths, Pott Glasses has grown into a well-recognised name in Malaysia, now with nine branches established nationwide.
A defining strength of the brand lies in its focus on crafting eyewear designed specifically for Asian facial structures. In contrast to mass-market frames tailored primarily for Western features, Pott Glasses addresses prevalent fitting issues such as lower nose bridges and wider cheekbones, ensuring a more comfortable and secure fit for glasses wearers.
“At Pott Glasses, our mission has always been to provide Malaysians with eyewear that goes beyond function; it’s about personalisation, style, and eye health. That is why we have designed an extensive collection of over 800 frame styles, ensuring that each customer can find something that truly reflects their individuality.
Through this commitment, we have built Pott Glasses into a trusted name in Malaysia’s personalised eyewear boutique industry,” said Eden Hoong, Co-founder of Pott Glasses.
Revolutionising the Eyewear Industry with a Personalised Approach
Pott Glasses’ unique and personalised services include:
- 4D Eyewear Styling Experience: Combining face shape analysis, lifestyle considerations, and personal style, Pott Glasses helps customers find frames that enhance their natural features.
- Expert Optical Stylists: Beyond standard opticians, the team is trained to curate looks based on fashion trends, ensuring every frame fits seamlessly into a customer’s daily wear.
Recognised and Acclaimed within Malaysia’s Fashion Industry
Pott Glasses has earned recognition from thousands of Malaysians, as evidenced by their strong social media following and active engagement across platforms.
Recently, the brand’s runway credentials continued at Kuala Lumpur Fashion Week 2025, where Pott Glasses collaborated with local high-fashion label BEHATI, creating titanium sunglasses intricately laser-cut with motifs inspired by Malay and Peranakan antique jewellery, including twin Keris blades at the temples.
These striking pieces perfectly complement BEHATI’s culturally rich and contemporary designs, underscoring Pott Glasses’ fusion of heritage and high fashion.
Celebrating a Decade of Eyewear Excellence
To celebrate their 10th year in the eyewear industry, Pott Glasses is hosting its immersive “Take A Leap of Frame” pop-up at The Five @ KPD, Kuala Lumpur, from the 26th of September to the 5th of October 2025, commemorating the brand’s origin story and bold strategic pivots over the last ten years.
The “Take A Leap of Frame” pop-up will feature several standout attractions:
“Find your Pott Type” Quiz |
An interactive game designed to help individuals discover their unique ‘Pott Type’ and the eyewear styles that suit them best, sparking styling conversations and inspiring fashion choices. |
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“Collection ‘X’ Gallery” Immersive Zones |
This area features the new Pott Sunnies Collection ‘X’, with several photo zones and a striking centrepiece. |
“10 Years of Pott” Exhibition |
A physical walkthrough, taking visitors on a journey through the brand’s decade-long story, highlighting key milestones and memories. |
Colour Analysis Station |
This station is designed to help guests discover the shades and tones that best complement their natural features, with guidance from trained stylists. |
Co-founder Aw Tai Hau commented, “This pop-up was not just a celebration of our 10-year journey, but a demonstration of how Pott Glasses has redefined personalised eyewear in Malaysia. From a humble startup, we have grown into a leading brand, recording a 73% (CAGR) from 2021 to 2024, which reflects our strategic growth and strong market demand.”
Looking ahead, Pott Glasses is expanding into the presbyopia market, a condition of age-related farsightedness that typically affects individuals above 40. The launch of Multifocal Specialist by Pott Glasses aims to meet the growing demand for personalised eyecare solutions.
These initiatives are designed to strengthen the company’s market position, unlock new revenue streams, and solidify its standing as a key player in Malaysia’s personalised eyewear industry.
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