BUIDLING BRIGHTER FUTURES: OXY’S ‘SENDING LOVE & CARE TO CHILDREN’  CAMPAIGN STRIVES TO PROVIDE EDUCATIONAL SUPPORT TO 140 UNDERPRIVILEGED STUDENTS 

OXY, Malaysia’s trusted anti-acne skincare brand,  is committed not only to promoting healthy skin among teenagers but also to empowering  underprivileged students through education. Building on the success of initiatives since 2022,  which have provided educational aid and support to over 795 underprivileged students, the  brand has now entered the fourth year of its “Sending Love & Care to Children” educational  campaign, creating a lasting impact by helping marginalised students unlock brighter futures  through education. 

Continuing its long-term partnership with both Watsons Malaysia and MyKasih Foundation,  the campaign continues to champion equal learning opportunities for underprivileged children,  many of whom face financial hardships and limited access to proper educational support. By  addressing these challenges, OXY hopes to break down barriers and open up limitless  pathways for every child to attain knowledge via education, fostering confidence, and  ultimately fulfil their potentials and be in control of their own future. 

This year, the programme reaches out to a further 140 students from four primary schools in  the Klang Valley — Sekolah Kebangsaan Kampung Busut, Sekolah Kebangsaan Bukit Tadom,  Sekolah Kebangsaan Olak Lempit, and Sekolah Kebangsaan Sungai Bumbun. Selected  students will take part in after-school programmes designed to strengthen the 3 essential skills in reading, writing, and numeracy. These sessions aim to build a strong academic foundation,  boost classroom performance, and inspire brighter educational journeys ahead. 

In addition to the literacy program, OXY’s ‘Sending Love & Care to Children’ campaign also  includes further support in terms learning materials and stationeries, to elevate the learning  experience of these underprivileged children. 

Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd, explained that OXY’s  continuous commitment to the “Sending Love & Care to Children” campaign stems from the  belief that meaningful change requires consistency. Each year’s campaign builds on the 

foundation of the previous one, leaving an even stronger and more lasting impact on students’  education. 

“Literacy and numeracy are more than academic skills — they are stepping stones to  confidence and opportunity. For marginalised students, these foundations can transform their  learning journey, helping them believe in themselves and dream bigger. That is why OXY  remains steadfast in supporting this cause with unwavering commitment,” added Lim. 

As part of the campaign’s on-ground engagement, OXY designed a mini sports day not only  to entertain but to integrate learning with physical activity — reinforcing the belief that  education can be both engaging and impactful. Activities such as Basketball Math and Spelling  Scramble were crafted to sharpen students’ literacy and numeracy in a fun, interactive way,  while team challenges like the Relay Race fostered collaboration, confidence, and resilience.  By merging play with purpose, the initiative demonstrated OXY’s commitment to nurturing  well-rounded growth — where students gain not just knowledge, but also life skills that build  brighter futures. 

OXY’s ‘Sending Love & Care to Children’ 2025 campaign is made possible through a  fundraising initiative, where RM1 from every OXY product sold is channelled directly to the  education fund. Through this effort, a total of RM50,000 has been successfully raised to  support primary school students across four schools in the Klang Valley. 

A skincare brand trusted by teenagers, OXY’s product range is designed to effectively address  common skin concerns such as acne, oily skin, and blackheads. OXY’s mission also extends  beyond building clear skin and confidence — it is equally about creating meaningful social  impact. 

Through its “Sending Love & Care to Children” campaign, OXY reinforces its long-term  commitment to advancing education for underprivileged students, in line with the United  Nations Sustainable Development Goals — SDG 4 (Quality Education) and SDG 10 (Reduced  Inequalities). By creating equitable access to learning opportunities, OXY is helping to break  down barriers, uplift communities, and build a brighter, more inclusive future. 

As part of its ongoing efforts, OXY will continue to provide support and resources that  empower more children, ensuring holistic well-being and confidence both inside and outside  the classroom.

For more information or to support the 'Sending Love & Care to Children’ campaign, please  visit https://oxy.com.my/ or the official OXY Malaysia Facebook page at  https://www.facebook.com/OxyMalaysia/. 

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