Getha Introduces New Innovative Bedding Products with Miracle Latex
- *Mattresses made from 100% Natural Latex infused with Graphite+ (Miracle Latex)
- *Paired with BioCool fabric, made from 100% natural cooling fibres
- *Bedding products much cooler, more hygienic, elastic and durable
Malaysia’s foremost luxury bedding provider Getha is harnessing the transformative power of nature to miraculously enhance the quality of its natural latex products with graphite and other carbon-based raw materials.
After eight years of painstaking research and development, the company has finally unveiled its Transforme Miracle Latex Collection during a product launch with the title of “Getha’s Dark Secret – Transforme Miracle Latex”, in The Exchange TRX Mall today.
The bedding products under the Transforme Miracle Latex Collection are the first in the world to be infused with Getha’s Miracle Latex (Graphite+ natural latex) and paired with Getha’s BioCool – 100% natural cooling yarn derived from sugarcane fibres.
These products are Transforme Miracle Latex Mattress, Transforme Miracle Latex Pillow and Transforme Miracle Latex Bolster. The collection also includes an entry level Miracle Latex Pillow without the BioCool fabric.
During the launch, Getha project director Kevin Tan explained why the “Miracle Latex” (natural latex infused with Graphite+) was superior compared to regular latex.
“Graphite+ is not just an excellent thermal conductor but makes the latex more hygienic, elastic and durable. So, our ‘dark secret’ symbolises nature’s hidden strength that emerges from earth’s raw element.”
“Born from the earth, graphite is a natural form of carbon, sharing its element with diamonds. It represents the transformation from raw material into a brighter, healthier sleep experience,” Tan said.
According to him, the Transforme Miracle Latex Collection would assure its users of deeper rest, better mood, stronger immunity and a full-body recovery after a good night rest. Moreover, the combination of Miracle Latex and BioCool fabric improved air flow and the heat dissipation properties of the mattress, leaving the bed feeling naturally cooler.
“You no longer have to worry about sleepless nights in hot and humid weather in a tropical country like Malaysia or fear that your electricity bill will go up because you have to switch on the air-conditioner for the whole night,” he said.
Getha’s Miracle Latex is also four times more elastic than conventional materials used in other mattresses and a test by the Malaysian Rubber Board found that it is 1.5 times more elastic than regular natural latex.
To complement the Transforme Miracle Latex Mattress, Tan also announced that Getha was introducing a new bed frame designed with beautiful curves and a 100% natural latex padded headboard.
“This new bed frame is crafted with a sink-in design paired with a German hydraulic motor, a first for Getha as heavy latex mattresses makes it difficult for consumers to lift the heavy mattress and change the bedsheet.”
“With this bed frame, the mattress can be elevated with just a tap of the button. So, you can change bedsheets easily. The elevation system also reveals a hidden storage compartment under the bed,” he said.
Tan pointed out that the latest string of innovations in bedding technology reflects Getha's unrelenting efforts to improve its expertise in natural latex craftsmanship.
“Our commitment to excellence is the reason why customers from all over the world trusted Getha and this has cemented our position as a global leader in the bedding industry,” he said.
The best testimony of Getha’s innovation is winning the prestigious Brand of the Year Award under the Furniture – Mattresses and Bedding Category for the tenth time over the past one decade. The World Branding Award has been presented to Getha at several prestigious locations over the years such as Kensington Palace London, Tower of London & most recently, The Osaka City Museum of Fine Arts. Conducted by the World Branding Forum, the annual award recognised the best from among hundreds of international brands in 66 countries.
About Getha Transforme Miracle Latex Collection
Products:
Made from 100% natural latex infused with Graphite+ and paired with Getha’s BioCool fabric, this collection comprises of four products:
- Transforme Miracle Latex Mattress
- *Single: RM4,799.00
- *Super Single: RM5,599.00
- *Queen: RM7,999.00
- *King: RM8,999.00
- Transforme Miracle Latex Pillow RM499.00
- Transforme Miracle Latex Bolster RM599.00
- Miracle Latex Pillow (entry level pillow without BioCool) RM399.00
The all-new Transforme Miracle Latex is being introduced with an attractive 35% discount off its recommended retail price. To make upgrading even easier, Getha is also offering an exclusive Trade-In Programme with rebates of up to RM1,500 for the Transforme Miracle Latex Collection. With these exceptional savings, you can own the Queen-size Transforme Miracle Latex Mattress for just RM3,699.35 — an incredible opportunity to experience cutting-edge latex technology, superior comfort, and long-lasting value at one of the most competitive prices in the market.
Getha’s Miracle Latex
Getha’s new Miracle Latex is the first Graphite+ infused natural latex in the world. Produced with Getha’s own secret formulation, it enhances a mattress’ heat dissipation properties and makes it more durable and resistant to microbes and odours. Four times more elastic than conventional materials used in mattresses and 1.5 times more elastic than natural latex, bedding products under the Transforme Miracle Latex Collection are engineered for superior comfort, resilience, pressure relief and body alignment of users.
Getha’s BioCool
Getha’s new BioCool is the first non-synthetic, natural cooling fabric in Malaysia created in partnership with an award-winning fabric factory in Germany. Derived from sugarcane fibres, its cooling yarn is 100% plant and carbon-based, which increases its heat dispersing properties. It is also infused with Nano Silver Antibacterial Protection (24-hour antibacterial protection) and weaved with black carbon yarn for anti-static protection. This creates a cleaner, safer, and healthier sleep environment.
Getha’s Elevate Bed Frame
This new bed frame complements the Transforme Miracle Latex Mattress. First-of-its-kind, Getha’s new Elevate bed frame is designed with both form and function in mind. It has a 100% natural latex padded headboard and a sink-in design that allows for a seamless change of bedsheet. Since latex mattresses are heavy, the bed frame will elevate it with the tap of a button. The automated elevation system also reveals a hidden storage compartment. The New Getha Elevate Bed Frame is priced at RM10,999.00
Benefits
Transforme Miracle Latex Collection is designed to engage five senses of human experience and to promote its user’s holistic well-being. In term of touch, it not only offers comfort but pressure relief and ergonomic support. The motion-absorbing latex allows for a quieter night. Miracle Latex is also odor-free, making the sleep environment fresh. Respectively infused with Graphite+ and made from 100% natural cooling fibres, the Miracle Latex and BioCool fabric are effective in dissipating heat. Hence, the bedding products are naturally cool. They are also very hygienic with 24-hour antibacterial nano silver protection, anti-static and dust-mite resistant.
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