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BMW Group Malaysia introduces new special and exclusive membership programme for owners of the BMW 7 Series, complementing the BMW WhiteCard Program. Lifestyle and loyalty programme redefines the ultimate premium ownership experience.
Premium automaker has introduced the BMW Excellence Club, a new and exclusive membership and customer loyalty program for all owners of the new BMW 7 Series.
Following the introduction of the All-New BMW 740Le xDrive earlier this year, the new exclusive membership programme redefines the premium ownership experience, enabling existing and new BMW 7 Series owners to enjoy a host of exclusive privileges including tailored concierge programs, bespoke private events, exclusive valet service at some of the renowned addresses nationwide, priority appointment scheduling at élite establishments as well as access to premium hospitality lounges.
Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “When we introduced the All-New BMW 7 Series Hybrid with eDrive Technology earlier this year, we shared on the idea of the Peak of Living Luxury. This idea centres on experiencing the world of exclusivitity with personalized and crafted modern luxury focused on innovation and sophistication beyond Sheer Driving Pleasure. With the new BMW Excellence Club programme, we are able to share these one of a kind tailor made experiences with our BMW 7 Series owners.”
The premium automaker recently hosted their esteemed customers at a series of unique events, including flying seven couple on in helicopter over the Kuala Lumpur skyline at dusk for specially curated evening experience at Mono Kuala Lumpur as well as hosting an experience of the senses with premium partners Hugo Boss.
“The New BMW Excellence Club programme complements and raises the benchmark to the existing industry leading BMW WhiteCard and BMW BlackCard programme which is provided to all BMW and MINI customers respectively. The programs are still currently the benchmark in the industry for access to premium experiences nationwide.” said Han.
He added that BMW and MINI customers in the country can look forward to more exciting events and one of a kind events in the country in the coming months.
