Textile & Fashion Federation (Singapore) (Taff) launched its first pop- up store in Metrojaya Mid Valley Megamall. Partnerships between Singapore and Malaysia have proven many times to be successful in creating business opportunities for the fashion and apparel industry. 

Metrojaya’s meticulous selection for quality and style provides shoppers with the best shopping experience, hence, is the best partner for the Singapore brands to launch their presence in the Malaysia market. 

“This partnership between Taff and Metrojaya is another initiative that taps on the strength of both countries, allowing our fashion companies to exchange creative ideas, expand customer base and learn from each other’s unique cultural background. We hope the media would also give Singapore brands the opportunity to increase their visibility in the Malaysian market,” said Betty Foo, Senior Manager of Taff. 

“#SGfash showcases latitude of brands that encompasses men’s, women’s and kid’s fashion labels. The brands featured here are GENA, Anastasia by Raine, Vincitore, OETEO, Fervor Montreal and Bundies. We aim to create a meaningful interaction between designers, the local media and customers. It is a platform for sharing new ideas to help combat a more competitive and demanding consumer landscape in the retail industry.” she added. 

Strategically positioned on the ground floor of Metrojaya Mid Valley Megamall, the well-lit store stretches out horizontally, showcasing the newest collections from #SGfash. It’s the perfect place to go to for those who are looking for a one stop place to shop.

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