Iflix has teamed up with Macam Yes Studios to announced the premiere of Studio2:15’s first Malaysian short-form original, Cupid Co.

The six-part dramatic series is available to stream and download for free exclusively on iflix.

Cupid go which runs for 15 minutes per episode tells the tale of a cupid named Tim who, against the laws of heaven, makes a human, Michelle, fall in love with him. Stuck with the decision to let love run its course or adhere to the strict rules that cupids must abide by, Tim faces the consequences of his actions, navigating life, love, and mistakes with his best-friend and colleague, Bruce, by his side.

“This collaboration marks iflix’s first endeavour in creating short-form content. We are thrilled to partner with one of Malaysia’s finest and most acclaimed home-grown content creators, whilst giving them a whole new platform to expand their talent and creativity.

“Mobile users are the driving force in internet viewing, and Cupid Co. is the first of

many projects lined up for release in the next few months as part of Studio2:15,” said Studior2:15 head of studio, Craig Galvin. 

Iflix Malaysia and Brunei country manager, Diana Boo concur and revealed that there has been a rise in demand for quality short-form content an iflix originals. 

“We noticed a trend where people likes short-form content as they can watch it while they are commuting or buying groceries. 

“Our work with Macam Yes Studios is just the beginning of our localisation plans and we look forward to showcasing even more locally produced short-form content to eager audiences, both locally and regionally,” she added. 

As a pillar of the company’s local content and short form strategy, iflix solicited tenders from local YouTube content creators for an original mini-series earlier this year. Macam Yes Studios was awarded funding for their proposal to bring the story of Tim the cupid to life. 

Cupid Go was written and directed by Malaysian YouTube veterans, Brian Lee and Ernest Ng, with Dan Khoo as Co-director and Executive Producer. 

Cupid Co was inspired after Khoo binge-watched a korean series called “Goblin” and were targeted to young adults in the early 20s. 

Galvin revealed that based on the response, the show is slated to be released in other countries in the region such as Indonesia and Philippines. 

He believed that even though Cupid Go was developed to localised iflix’s content but the originals has include many universal themes that anyone in their early 20s could relate to regardless of where they are from. 

Boo revealed that another local-made originals is in the pipeline and will be released in the third quarter of 2018. 

“We are producing a long-form content with the production house that released the popular film KL Gangster and KL Gangster 2.

“Not only does the franchise has a good followings, but we have also noticed that  Malaysian likes action movies which is why we approached the production house to create a long-form content for our audiences,” said Boo. 

Now available to over one billion consumers across 26 territories throughout Asia, the Middle East and Africa, iflix has established itself as the clear market leader in video streaming. 

Offering consumers a vast library of top Hollywood, regional, and local TV shows and movies, 

including many first run exclusives and award-winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.

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