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Customers will get to enjoy freshly brewed coffee at selected PETRONAS stations, including Sabah and Sarawak.
The initiative caters to demand from coffeeholics who enjoy artisan coffee, which are hand-crafted, freshly brewed and barista-served. New on the coffee kiosk’s menu includes the Starbucks® Espresso Kaw Kaw which is exclusively crafted for PETRONAS customers.
PDB’s Managing Director and Chief Executive Officer, Dato’ Mohd Ibrahimnuddin Mohd Yunus said, “Starbucks has been one of our long-standing partners. We collaborate to further leverage on each other’s strengths, anchoring on our similar commitment to provide a greater retail experience to our customers.”
“We strongly believe that drinking coffee is an experience in itself, and hence, we want to serve our customers only the best version,” he added.
The Starbucks® Espresso Kaw Kaw is infused with Starbucks Espresso Dolce Sauce and foamy milk with extra shots of espresso for the added kaw. The local flavor of the drink offers a smooth finish with a velvety texture that is great for those on the go moments. The Espresso Kaw Kaw was inspired by how coffee is drank in many parts of Malaysia, strong with a rich consistency.
“It has always been a goal at Starbucks to be able to develop sustainable partnerships with great brands and companies, with strong values and customer relationships. As such, we are very excited about this collaboration with Petronas as we share many similarities. At Starbucks Malaysia, we believe that this partnership will add value to the customer experience each time they visit our stores at Petronas stations,” said CEO of Berjaya Food Berhad and Managing Director of Starbucks Malaysia, Sydney Quays.
The partnership with Starbucks will see a total of 100 Starbucks on-the-go kiosk open further down the line. The coffee kiosks complements PDB’s business strategy in offering its customers quick, affordable and quality F&B solutions, similar to its existing breakfast combo, Mornings@Mesra.
Starbucks kiosk is currently available at PETRONAS Station Penchala Link (Damansara bound), with more kiosks planned to open over the next few months.
