The Malaysia Retail Chain Association (MRCA) has officially announced the upcoming Malaysia Retail & Franchise (MIRF) exhibition during a press conference held in Menara MATRADE, Kuala Lumpur.
Relocating from Mid Valley to KLCC, MIRF 2018 is setting a new milestone this year with an increase of 20% in exhibitors which simultaneously making it the largest retail and franchise expo in Malaysia. The exhibition will be in Kuala Lumpur Convention Centre, KLCC from 26th to 28th July 2018 and boasts to gather 25,000 visitors from 10 countries around the world with targeted revenue of RM 70 million.
This year, the exhibition will also be centred around digitalization which focuses on leveraging the enhancement of technology by adopting new ways of transactions such as Artificial Intelligence (AI), e wallet payment and Machine Learning. This will help to shape a new burgeoning economic landscape in South East Asia especially in retail and franchise industry.
The exhibitors will be exposed to a new ecosystem and have an opportunity to develop their initiatives in technology. With the emergence of ecommerce industry recently, it has revolutionized the traditional brick-and-mortar businesses globally as well as bridging the gap between business and technology.
“We are venturing into digitalization this year as it goes hand-in-hand with the current purchasing trend from the consumers. We are blessed to be witnessing the evolution of technology by utilising various functionalities and I am positive that the platform we are creating will ensure a positive growth of the industry,” expressed Organising
Chairman Raymond Woo.
Themed ‘Platform for Growth’, the exhibition also aims to provide a platform as a catalyst for local and international exhibitors to interact and explore business matching opportunities locally and globally. In line with MRCA goal, the exhibition directs to manoeuvre cross-border retail expansion as well as becoming a primary hub in South East Asia to seek retailers and franchisers prospect. Visitors will be able to look for new retail and franchise opportunities.
MRCA President Datuk Seri Garry Chua said, “We have partnered up with industry best players and we are hoping that the exhibition this year will result in a fruitful of entrepreneurial success in the future. Thus, such platform is vital to promote industrial growth in line with the technology breakthrough as a stepping stone for countless entrepreneur out there”.
MIRF 2018 is sponsored by Mah Sing (Platinum Sponsor), and TM (Gold Sponsor) Supporting partners include Malaysia Convention & Exhibition Bureau, Ministry of Tourism and Culture, Secretariat for the Advancement of Malaysia Entrepreneurs, Commerce Development Research Institute, Hong Kong Trade Development Council, The Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCIM), The National ICT Association of Malaysia (PIKOM), Asiawide Franchise and Global Creative Media Agency (GCMA). Malaysian Business is the official media for the event.
