QSR Brands Holdings Bhd, quick service restaurant operator with over 1,080 KFC and Pizza Hut restaurants in Malaysia, has announced its partnership with the popular delivery service provider, foodpanda.

The partnership aligns with QSR Brands’ customer-centric strategy to create greater service accessibility for its customers to be able to enjoy offerings from KFC and Pizza Hut easier while driving profitable growth for both brands as well as foodpanda.

Currently there are over 320 KFC and Pizza Hut outlets in Malaysia offering delivery services through their own platforms.

“This partnership with foodpanda is a progressive step towards expanding our reach by growing our delivery services across our two main quick service restaurants brand, KFC and Pizza Hut.

“This will provide a new revenue stream by serving not only our non-delivery outlets, but also complement existing delivery outlets,” said QSR Brands managing director Datuk Seri Mohamed Azahari Mohamed Kamil.

He added the initiative with foodpanda will complement existing delivery services by KFC and Pizza Hut restaurants and is expected to grow the number of delivery outlets for both KFC and Pizza Hut to about 480 by end of 2018 and to an estimated 730 by the end of 2019.

“Beyond that, we are proud to be able to contribute to foodpanda’s halal credentials by sharing our best practices and expertise to provide customers a greater selection of halal food outlets for delivery. QSR Brands is a trusted name in providing a consummate halal assurance to all our
Customers,” said Mohamed Azahari.

Meanwhile, QSR Brands chairman, Datuk Kamaruzzaman stated that the strategic partnership is a great practice that is very much alive in the diversified Johor Corporation Group.

“This will strengthen QSR Brands’ leadership position even further.

“Such partnerships provide the group with an edge over its competitors,allowing it to expand its presence by leveraging on its partners’ network.”

QSR Brands will play an encompassing role to assure all foodpanda halal food delivery certified end-to-end in the future.

Customers can place their delivery orders via multiple channels across KFC, Pizza Hut and foodpanda platforms, giving them the flexibility to enjoy KFC’s and Pizza Hut’s delicious offerings anytime, anywhere with just a few clicks.

The Memorandum of Agreement (MoA) was established with a document exchange between QSR Brands Restaurant Division chief executive officer, Merrill Pereyra and foodpanda managing director, Sayanda Das.

“We are proud to add two of the biggest names in quick serve restaurants in Malaysia, KFC and Pizza Hut, to our stable of over 1900 restaurants and we hope to contribute to the growth in KFC’s and Pizza Hut’s delivery business”, said foodpanda Malaysia managing director Sayantan Das.

Foodpanda’s delivery services for KFC and Pizza Hut will be rolled out in stages beginning September 2018 in Klang Valley, Johor Bahru and Penang.

Twitter