AXA AFFIN Life Insurance Bhd (AALI) introduces a wellness programme called Step It Up which aims to empower and incentivises Malaysians who take proactive measures to lead a healthier lifestyle.
The Step It Up programme consists of three main pillars, where customers are required to set their desired fitness goal, meet their goal and enjoy the rewards.
“As we thrive to become Malaysia’s preferred Health & Protection partner, AXA AFFIN aims to provide a unique health eco-system that empowers Malaysians to adopt the habit of exercising and staying active.
“Step It Up is in-line with our vision of moving from payer to partner to focus on preventive healthcare throughout our customer’s journey with us.
“We incentivise healthy habits, rewarding them with meaningful benefits for taking sustainable steps to improve their health and well-being,” says AALI chief executive officer, Rohit Nambiar.
The fitness goals are divided into 2 tiers - 6,000-steps or 10,000-steps on an average daily basis which can be achieved via a broad choice of healthy activities, including running, walking, hiking and other similar forms of exercises.
Once customers have achieved their desired fitness goals throughout the months, they can enjoy premium rebates up to 24 per cent on their first year annual premium.
Customers can also reap the rewards of their healthy lifestyle by enjoying discounts in gym membership, wearable fitness devices, fitness apparel, healthy food, health screenings and movies, etc.
Step It Up will first be opened to customers who purchase the AXA Wealth Series products with Hope Medic 2 Rider from now till December 31.
Customers will be able to track their steps through BookDoc - a health rewards platform that will incentivise healthy living and provide access for customers to search and make appointments with specialist doctors.
The mobile app is compatible with an array of wearable fitness devices and can be downloaded from both Apple Store and Google Play Store.
“With the shocking statistic and deterioration of health in the country, we are committed to engage our customers by incorporating a healthy lifestyle proposition.
“All these efforts are concentrated towards living benefits. It has been scientifically proven time and time again and further strengthen based on my personal experience as an avid runner that a healthy body speaks a clear mind which will result in better focus, performance and make better decisions as individuals.
“After all, the biggest wealth for a customer is their health and the ability to enjoy a fulfilling life. This will eventually lead to long-term healthcare savings”, adds AALI chief customer experience officer, GG Kam.
