Lazada Malaysia has set a new record within the first nine hours of the one-day Lazada 11.11 Shopping Festival on 11 November, surpassing its 2017 11.11 sales achievement.

The shopping extravaganza wrapped up at midnight, marking a new milestone in the eCommerce platform’s history where during the Shopping Festival’s peak, Lazada saw over 3,000 transactions taking place per minute, with top sellers raking in on average 60 times their daily volume.

For over 24 hours, #MYLazada1111 was the top trending topic amongst internet users in Malaysia, with the Lazada mobile application the most downloaded, the record-breaking performance is part of Lazada’s explosive growth, with more than 20 million shoppers throughout Southeast Asia browsing and grabbing the best deals on the Lazada mobile app and website.

“We are absolutely overwhelmed with the response and support we received from Malaysians this Lazada 11.11 Shopping Festival, with the success of this year’s first ever Lazada 11.11 Super Show combined with the Lazada 11.11 Shopping Festival, we have set the bar very high for ourselves in the coming year.

“We have witnessed a significant shift in consumer behaviour, with an ever-increasing number of Malaysians embracing a borderless, online way of life,  Lazada is no longer a shopping platform – it is now a lifestyle destination,” said Lazada Malaysia chief executive officer, Christophe Lejeune.

“We are inspired more than ever to serve the aspirations and evolving needs of our customers, and to build an inclusive and sustainable eCommerce ecosystem in the Southeast-Asian region through our technology, logistics capabilities and extensive footprint with our pledge of cultivating eight million eCommerce entrepreneurs and small-medium enterprises (SMEs) by 2030,” Lejeune added.

The Lazada 11.11 Shopping Festival began with a live countdown television special in collaboration with Media Prima Television Networks, broadcasted across major television channels TV3, ntv7 and livestreamed on the Lazada mobile application.

Nearly 4.5 million Malaysians tuned in to the star-studded programme staged at the Axiata Arena, with almost 7,000 people witnessing the show in person.

Local and international artists entertained the crowd with powerful performances, from Malaysian powerhouse legends Ella, Amy Mastura and Ziana Zain alongside performances by acts such as Indonesian crooner Chakra Khan and K-pop rising stars, KARD bringing down the house.

Hosts Sherry Alhadad and Haziq Hussni kept the audience glued to their mobiles on the Lazada app, prompting them during live Shake It and Slash It sessions to win prizes throughout the night.

The Lazada 11.11 Shopping Festival saw the best sales coming from the categories of Home & Living, Fashion, Health & Beauty, Accessories, and Mother & Baby; showing a higher engagement and purchases amongst female buyers. The states shopping the most on 11.11 were Selangor, Kuala Lumpur, Johor, Penang, and Perak.

The first items to sell out were 11 units of Volkswagen Polo B&W Edition cars within the first minute of the sale, the cars were specially launched by Volkswagen and exclusively sold on Lazada on 11.11.

Malaysians made the most out of Lazada’s biggest sale of the year, buying 27 tonnes of Milo in the first 2 hours, over 13,000 Xiaomi mobile phones, and more than 4,500,000 pieces of diapers.

To accommodate the massive influx of orders, Lazada’s logistics arm, Lazada eLogistics (LeL) extended its operation hours at its seven warehouses to 24 hours since the 11.11 Shopping Festival began.

Delivery operations by Lazada Express and third party logistic partners are currently running every day for two weeks including weekends to ensure customers receive their orders, both local and cross-border.

The first items were packed by 12:17am, with the first package delivered to a Lazada customer at 10:35am. During its busiest period, nearly 9,000 packages were shipped from Lazada’s warehouses.

At the stroke of midnight on Sunday (11 November), shoppers across Southeast Asia took advantage of the more than 50 million deals and bargains, with a total of 1.2 million orders within the first 60 minutes.

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