After successfully launching SportsFix Sponsorship Model two months ago, SportsFix is integrating the ProximaX Sirius platform utilizing blockchain technology to tokenize their Digital StadiumTM starting with the HSBC BWF World Tour Finals in December.
SportsFix is owned by SF Media Holdings Sdn Bhd, a subsidiary of TSA (Total Sports Asia), Asia’s global leader in sports content. SportsFix is Asean’s first and only LIVE and VOD sports content OTT platform. It is the OTT broadcaster for BWF content in Indonesia and the Philippines.
Over the past two months, Sportsfix has experienced tremendous growth as it has added over250,000 total new users on two platforms, the OTT and the ICO platforms.
With HSBC BWF World Tour Finals fast approaching, SportsFix anticipates over 75,000 new wallets to be created during the five-day event for the Digital Stadium, adding to the existing 80,000 wallets created so far during SportsFix’s ICO.
SportsFix CEO Carl Kirchhoff welcomes ProximaX’s integration.
“ProximaX allows us to achieve our vision of the Digital Stadium tremendously faster while giving us the flexibility to use both off-chain and on-chain solutions to tokenize live game content, something we could not do with Ethereum. Building our new OTT 2.0 sports platform allows us adding 10,000-15,000 new noncrypto users into the crypto universe on a weekly basis, accelerating mainstream adoption of cryptocurrencies in media like never experienced before.”
The tokenisation of Digital Stadium marks a milestone of creating a token economy using a live game powered by brands that sponsor the stadium for the duration of the game and mint a supply of tokens for fans to earn by watching a game, making comments, stating predictions, and spending tokens at the sponsor’s marketplace.
ProximaX CEO Lon Wong believes the collaboration is a gamechanger for mass adoption of crypto.
“As part of this wide-ranging partnership, ProximaX is making a strategic investment into SportsFix. We believe the growth potential of sports in Asia and SportsFix’s unique business model will serve as catalysts for both mainstream and business adoption, as more brands sponsor games and users create ProximaX based wallets to use in the Digital Stadium.”
