Mercedes-Benz Malaysia (MBM) remains the No.1 luxury lifestyle brand  in 2018 with an extraordinary performance of 13,079 vehicles sold, translating into a 9% overall growth.

The german carmaker also delivered an all-time high performance in history with 13,079 vehicles delivered to customers, capturing a market share of 2.4% and unmatched customer services with 148,800 vehicles serviced.

“2018 was another successful year in the 15 year-long extraordinary journey for Mercedes-Benz Malaysia and the Mercedes-Benz brand.

“Our efforts to invigorate the brand experience for our increasingly diverse fans have been fruitful and we are happy to retain our position as the number one luxury lifestyle brand,” said MBM president and chief executive officer , Dr Claus Weidner

The 20 vehicle launches spread throughout 2018 sustained the healthy momentum of demand for Mercedes-Benz vehicles.

The key launches included the locally-assembled Mercedes-AMG C 43 and GLC 43, Mercedes-AMG E 53 Sedan and Mercedes-AMG E 53 Coupé, its New Dream Cars Collection, the New Mercedes-Benz S-Class Family, and the all-new Mercedes-Benz A-Class and new generation C-Class.

“Going forward, MBM is confident in surpassing last year’s performance driven by demand for compact and premium sport utility vehicles as well as the company’s holistic approach and customer-centric strategy.

“2019 will be another exciting year for Mercedes-Benz with refreshing innovations and new benchmarks to elevate the customer experience. We are excited to share these updates in due time.

“We will also continue to rejuvenate our models portfolio to continue making it desirable to customers,“ he said.

In 2018, MBM’s performance was spearheaded by the locally produced limousines, which recorded 7,910 units sold.

Following closely were the Mercedes-Benz SUVs with 2,613 units sold, particularly by the locally produced Mercedes-Benz GLC 200 and GLC 250. The German marque expects continued positive demand for this segment.  

The Mercedes-Benz compact cars recorded a total of 1,875 units sold, while the Mercedes-Benz Dream Cars, recorded a total of 662 units sold, a 77% growth for the three-pointed star’s brand shapers.

Complementing the seamless ownership experience, Mercedes-Benz Services Malaysia (MBSM) recorded a steady growth in line with the three-pointed star’s progress.

For the year, MBSM financed four out of every 10 Mercedes-Benz vehicles sold and has a solid servicing portfolio of MYR 2.7 billion**

MBSM’s commitment to innovative peace-of-mind financing and insurance solutions was further embodied with the introduction of new products like AgilityPlus and Lease2Go.

MBM’s emphasis on upholding Best Customer Experience at every touchpoint translated into the highest Customer Satisfaction Index (CSI) After-sales score in history.

Mercedes-Benz as a brand has invested over MYR 1 billion in the Malaysian market since 2003 and MBM’s production plant in Pekan, Pahang demonstrates its long-term position and consistent commitment to the Malaysian economy.

In FY2018, the production plant produced 9,854 vehicles, including the newest addition being the Mercedes-Benz S 450 L and the Mercedes-AMG C 43 4MATIC Facelift.

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