As a regional leader in freelancer engagement in Latin America, Workana enters the Southeast Asia market with Malaysia at its helm to provide freelancers with equal and exciting opportunities in the technology and creative industries.

Workana aims to bridge the gap between freelancers in the region and companies which require such diverse workforce.

Co-founded in 2012 by Tomas O’Farrell and three other partners, Workana connects talented freelancers to businesses looking to recruit highly skilled programmers, designers and online marketers for diverse projects and continue fostering on-going relationship between two parties.

With a multitude of projects to choose from, freelancers are provided with equal opportunity to bid on the projects which they are passionate about.

At the same time, Workana strives to ensure that both freelancer and employer find the right fit so that projects run optimally.

To achieve this, the platform provides full transparency to both parties, allowing them to communicate openly and acting as an intermediary in terms of compensation by holding funds from the employer in escrow until a project is successfully completed.

Freelancing used to be viewed as a risky endeavour, reserved only for bold souls who were unafraid of the idea of a non-steady income.

However, it has taken on a new persona in today’s ever- changing professional landscape. Now, young people see freelance work as an opportunity to earn a living while maintaining their flexibility, freedom and individual lifestyles.

According to a recent Forbes article, freelancing allows millennials and members of Generation Z to prioritize that which is important to them - the opportunity to travel,  family time, being able to work from home and even being able to avoid office politics. This change in workplace practice further enhances the already growing gig economy. In Malaysia alone, the freelancing economy has grown by 31%, making it the third largest market in the region.

To this effect, Workana is opening doors for Malaysians and eventually, the rest of the Southeast Asia community by connecting them to companies worldwide, which are constantly searching for talents.

Workana aims to empower freelancers through job flexibility and autonomy by encouraging more Malaysians to become part of the gig economy.

“We are envisioning an ecosystem where freelancers thrive and grow not only their creativity but also their productivity as they collaborate with diverse companies who appreciate their passion and dedication to their work

“When people get to choose what they want to do and who they are comfortable working with, on their own time, they stop seeing jobs as jobs, but rather one exciting project after another.

“Basically, you’re getting paid for doing what you love and that’s a very powerful thing,” explains Tomas O’Farrell, CEO and co-founder of Workana.

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