PETALING JAYA, 13TH NOVEMBER 2020 - The next generation instant tea beverage brand, BaWangChaJi has entered the Malaysian market since 2019 to inherit the rich cultural heritage of tea that stretches across a span of several thousands of years. Here in Malaysia, BaWangChaJi has created huge waves through its signature Tear Cup Event and garnered millions of attention and thousands of engagement especially from youngsters.
The first-ever Rethink ‘Single’ Campaign of BaWangChaJi in conjunction with the 11.11 Single Day Celebration officially ended on a good note. BaWangChaJi once again broke its highest record in the history for the daily sales on Double 11. On this one-day shopping event, the team at BaWangChaJi saw a great opportunity to have massive collaboration with 11 lifestyle brands at once instead of giving more promotional discounts. BaWangChaJi joined the Singles’ Day trend and grabbed the opportunity to raise awareness on the importance and power of self-love.
“We’ve decided to upgrade our signature Tear Cup Activity for this Double Eleven with a fresh idea. We believe that each of us is experiencing a new normal in our daily life and we wish to make some impact to educate our fans to live a better lifestyle and learn to love themselves despite being single. Hence, we've done a major breakthrough by collaborating with 11 lifestyle brands to offer more rewards and surprises for our tea lovers to celebrate singles day,” said Jack Chong, CEO of BaWangChaJi Malaysia.
BaWangChaJi’s Rethink ‘Single’ Campaign received valuable support from our partners as there are gifts ranging from products, promo codes, customised merchandise items and promotional vouchers from brand partners during such challenging times. It is indeed a great milestone of BaWangChaJi with The Fish Bowl MY, Signature Market, J&T Express, Hermo, Celmonze, Happy Bunch, Alph Studio, AISPORTZ, Hungry, Rev Fitness and Nomu Nutrition. The spirit of self-love on Singles’ Day has spread across consumers from five states in Malaysia who visited the stores or purchased through our online delivery platforms.
Jack further elaborated that, “Throughout the collaboration, we have gained mutual support and trust from the brand partners which led to a successful campaign. We are delighted to see all the happy faces of our fans when they were participating in the 11.11 Tear Cup Surprise and Self-Love 101 Giveaway. I’m grateful that tea lovers find their favourite teas here and their supportive spirits are very significant during this pandemic. I believe that’s the key for us to sustain and step forward during this hard time. No doubt that many businesses have been impacted by the pandemic and trying hard to sustain in the industry, we want to remind all parties and businesses that we’re all in this together. Everything is possible as long as you find the right strategy to navigate food and beverage businesses.”
Stores Expansions
BaWangChaJi strives to lift up its consumers’ experiences from time to time as the team continuously puts lots of efforts in quality assurance as well as offering a conducive and pleasant environment for tea lovers to sit back, relax and enjoy. In just 15 months, we have expanded the outlets across Kuala Lumpur, Selangor, Malacca, Penang and Johor in Peninsular Malaysia and its expansion plan kept going despite the economic impact.
The demand for healthy and premium drinks has seen a spike as more Malaysians are more health-conscious in their lifestyle especially food and beverage consumption. Due to the positive support and requests from tea-lovers, BaWangChaJi has launched its new store at SS2 and there will be more outlets coming up at Klang Valley such as Cheras Trader Square and Puchong Bandar Puteri; Bukit Mertajam in Penang and also Kuantan, which is the first outlet in the East Coast region. Fans can also stay tuned for BaWangChaJi’s first premium flagship store in Malaysia that will be located at Solaris, Mont Kiara.
Business Philosophy
The teahouse chain has been adhering to the business philosophy of Employee First, Customer Second and Shareholders Third, which constantly strives to provide an empowering development platform for employees. The team has grown stronger and confident to be more competent in serving the customers better. Aside from that, BaWangChaJi has provided job opportunities in line with the outlet expansion during the pandemic, which is definitely helpful for Malaysia’s current economic growth.
Apart from having physical stores, BaWangChaJi focused on the progression and development of their businesses on digital channels. It is essential to build relationships with customers and fans through local touch points and also constant online engagement. BaWangChaJi understands the challenges of Malaysians through feedback from fans in purchasing their favourite drink while playing their role to stay at home during the pandemic. BaWangChaJi eased the tea lovers to order online from the nearest outlet via four delivery platforms - GrabFood, Food Panda, Hungry and DeliverEat.
Malaysians might perceive BaWangChaJi as another mainstream bubble tea outlet, to stand out from the misconception, BaWangChaJi actually consists of four different series of teas, which are Cheese Macchiato, Fresh Milk Tea, Cold Brew Tea and Fresh Fruit Tea. In terms of ingredients, BaWangChaJi insists on featuring original premium tea leaves from the self-owned tea plantation in Yunnan, China as well as the supplied fresh fruits to produce the perfect blend of organic premium brew tea.
Free Upsize Promo
Along with the Fresh Fruit Tea series, the long-awaited Watermelon Oolong tea Free Upsize promo is finally resumed at all the outlets again. The refreshing flavour which is the perfect choice to be consumed on a sunny day has received tremendous responses among Malaysians. The layering of this beverage is made up of three main ingredients which are cheese top, watermelon cubes, and Kanten Jelly Balls that contribute to not just the taste and texture, but also the aesthetic appeal of it.
Fresh fruit tea lovers should not miss out on the opportunity to elevate your experiences with Watermelon Oolong tea from 15th to 30th November at all BaWangChaJi’s outlets. You are able to taste the large cup of 700ml slushy blended Fresh Watermelon with Oolong Tea at a regular price of RM13.90.
To find out more about BaWangChaJi Malaysia’s events and promotions, do follow the Facebook page as well as Instagram at @bawangchaji_my.
