PETALING JAYA, 2nd December 2020 - According to Counterpoint's Q3 2020 smartphone shipment report last month, young brand realme became the world’s fastest brand to hit 50million shipments since its inception. The youngster-focused and online-centric brand, realme has grown rapidly in South East Asia since it entered the market in Q4 2018. The Counterpoint’s Q3 2020 Quarterly Smartphone Market Monitor has reported that the team in realme Malaysia achieved 50% QoQ growth and ranked as Top 2 Smartphone Brand in Malaysia market compared to other SEA countries.
“realme has been winning tens of millions of fans globally and has become a leading choice smartphone brand for many younger consumers. Inevitably, the COVID-19 pandemic has caused negative effects to the global smartphone industry, such as supply chain disruption, delayed market demand, and reduced consumer confidence. During this period, we expect consumers to shift more towards the mid and budget smartphone segments, opting for value-for-money products. This is the price range where realme has a clear competitive edge with strong product offerings,” commented by Flora Tang, Research Analyst at Counterpoint on realme’s significant growth in Q3.
Flora added that, “According to our observation, realme continued the aggressive product launch plan in 2020 despite the pandemic’s shadow, bringing fresh air to the market with realme 6/6 Pro/6i series, realme X3/X3 SuperZoom, the new narzo series, and various models within the realme C series. These models, with premium features such as multiple cameras, AI-capable chipsets, long battery life, and stylish form factors, have received positive feedback among consumers from various SEA countries including Indonesia, Philippines, Malaysia, Thailand, Vietnam, and more”.
“According to the recent 2020 e-Conomy report launched by Google, Bain and Temasek, more than 1 in 3 digital service users are new because of the pandemic. And we expect Malaysia's Internet economy to grow 3X to reach $30B in 2025. Mobile connectivity will serve an important role to our economic trajectory, and I am pleased to see realme Malaysia continuing to be an important enabler in this ecosystem by launching delightful products on their YouTube channel. As recently as September and October, realme phones were one of the top 10 trending Google searches in Malaysia in those months. Thank you realme Malaysia and congratulations on an amazing milestone to be proud of,” said Marc Woo, Managing Director of Google Malaysia.
realme Malaysia caters the demand of online purchase while practising contactless delivery through its e-commerce platforms during the pandemic period. Last week, realme has just recently achieved tremendous sales growth as compared to Double 11 in 2019, the sales growth in Lazada is up to 115% while it has increased 5053% in Shopee.
"It has been a pleasure to witness how realme has further widened its digital presence in Lazada Malaysia and become one of the fastest-growing LazMall brands this year in the Mobile & Tablets category. We look forward to continuing to achieve new milestones together!” said Sherry Tan, Chief Business Officer, Lazada Malaysia.
Regional Managing Director of Shopee, Ian Ho also mentioned that “We are honoured to be realme's trusted e-commerce partner of choice. From smartphones to wearables, as well as health products and lifestyle offerings, realme’s wide range of products are loved by many Malaysians who shop on Shopee. This makes realme one of the best-selling mobile and gadget brands on the platform. Shopee congratulates realme on this new milestone that they have unlocked, and we look forward to exciting times ahead”.
realme Malaysia would like to thank all the fans for their unconditional support and the team will keep the strong growth momentum by developing more products in various ranges for Malaysians to live a smarter lifestyle.
