KUALA LUMPUR, 5 January 2021: Following a multi-agency pitch, SK magic, the leading home business in kitchen and home appliances, has appointed Ogilvy Malaysia as its communications partner effective January 2021 for a period of one year.
The appointment will see SK magic tap Ogilvy’s expertise in integrated communications comprising strategic and creative communications, public relations and influencer management, and digital and social media, to drive SK magic brand and product awareness built on its technological superiority.
Ogilvy Malaysia will work closely with SK magic’s leadership teams in Malaysia to manage all communications efforts for our Malaysian portfolio of home appliances.
Kim Kyung Won, Managing Director of SK magic Malaysia said, “Ogilvy’s deep understanding of current consumer needs in Malaysia and SK magic’s brand vision, perfectly complements our ambition to position SK magic as the premium brand and consumer choice for home appliances in Malaysia. We are excited to leverage Ogilvy’s integrated modern marketing approach to ensure Malaysians will experience the latest technological advances from SK magic’s product line, at the same time as Koreans because Malaysians deserve magic.”
2020 has been a tough year for all Malaysians who have been prioritising health and safety, and actively looking to improve their lifestyle. This presents an amazing opportunity for SK magic to enable Malaysians and cater to their needs in the new normal, while expanding its presence in Malaysian homes. With its demonstrated superiority in technology and quality, SK magic aims to deliver above and beyond to its customers by bringing the most advanced home appliances to every Malaysian home.
Nizwani Shahar, Chief Executive of Ogilvy Malaysia said, “We are honoured that SK magic has entrusted Ogilvy to develop and execute their communication plans in Malaysia. We will hit the ground running to help SK magic end 2020 on a high, paving the way for a purposeful narrative going into 2021. Our approach to creativity and effectiveness will support SK magic through innovative engagements backed by local market insight; to inspire Malaysians to prioritise air and water quality in their homes, to not settle for anything less than the best, and reinforce SK magic’s position as the leading purveyor of superior water and air purifiers.
SK magic produces the first leading-edge JIKSOO system a tankless water purifier technology that brings distinctive solutions to one’s lifestyle. The company has garnered several awards including the most recent and prestigious 'Presidential Award' in recognition of their excellent brand management during the Korea Brand Awards hosted by the Ministry of Trade, Industry & Energy.