KUALA LUMPUR, 23 FEBRUARY 2021 – Malaysians’ love for KFC was showcased recently with the news about the open bidding of “KFC” car registration plates by JPJ resulting in more than RM2million successfully being collected. Joining in on the fun, KFC Malaysia will be holding its first-ever open bidding for its limited-edition KFC Original Plate (the literal one) on 25 February 2021, 11am – 11pm on the KFC Facebook page.
The bid opens at RM11 where Malaysians can participate with a minimum bid increase of RM1. The highest bidder will be deemed as the winner with 100% profit will go towards KFC Add Hope Malaysia - the local installment of KFC’s global initiative to end world hunger.
“Here at KFC Malaysia, we want you to know that we share your love for KFC and we’re pleased to increase the excitement with our very own KFC Original Plate up for bid. The plate design features ‘KFC 11’ mimicking the car registration plate number and at the same time represents the brand’s iconic 11 secret herbs and spices. The highest bidder will be the sole owner of this plate in which only a single unit is available in the entire world, with all proceeds going towards a good cause,” said Evelyn Ng, Deputy General Manager Marketing, KFC Malaysia
Over the years, KFC has established many community empowerment programmes to give back to the community as a responsibility it holds dearly as Malaysia’s corporate citizen including Add Hope Malaysia. This ongoing initiative strives to feed people who would otherwise be faced with the possibility of not having anything to eat. Funds are generated via donation boxes across KFC outlets nationwide that directly support local hunger initiatives via Add Hope Distribution Programme and collaboration programmes with NGOs besides supporting the needs of United Nation World Food Programme (WFP)'s food relief programmes in the least developed nations around the world.
Don’t miss out on the chance to be the exclusive owner of KFC Original Plate. Stay tuned to https://www.facebook.com/KFCMalaysia for more details on how to participate and watch out for the official Facebook Posting on 25 February to enter the bidding. The winner will be announced on the same day. Terms and conditions apply.
