Kuala Lumpur, 2 March 2021 – Astra Baby Group has been awarded the distribution and marketing rights for Bubs® in Malaysia. The partnership aims to introduce its premium quality organic infant products to the Malaysian market whilst further defines their vision to lead the evolution of the baby industry in multiple aspects across South East Asia. The collaboration makes Beatnk as their lead communication partner which covers strategic and creative communications, PR & Influence, and digital and social media.
Guided by the brand’s proposition of “Growing Generation Joy™”, Bubs® believes that every child deserves the best and the finest nutrition that would help in their overall growth to be healthy and happy whilst setting up a lifetime of good eating habits. Inspired by their mutual beliefs, the partnership seeks to celebrate the new generation of happy, healthy bubs through their wide range of high quality organic products and is pursuant to Astra Baby Group’s commitment to bring only of quality products both internationally and locally for the Malaysian market.
“Most Malaysians are still unaware of the benefits of organic products, especially for our little bubs, which motivated us to attempt in reintroducing organic products through a format that every parent can relate to; which is to provide the best and the finest for your child. Bubs® being one of the leading brands in this category definitely puts us in the right direction in fulfilling our continuous commitment to bring the best in parenting experience to all expecting and existing Malaysian parents through our vast selection and collection of high quality products, accessible platforms and expert guidance,” said Gwei Tze Co, Founder and CEO of Astra Baby Group.
With the Group’s ambition to create importance and awareness of premium quality organic products, the key to success should start with a good understanding of the market as well as reaching out to the right target group. Gwei expressed, “that’s the beauty of our communication partner’s collaborative nature. They helped us navigate through every challenge that we faced throughout the launch and provided us with a quick solution guided by a team of experienced experts with a good grasp in the baby and parenting industry.”
“As we dig deeper into the category in the attempt to further understand the industry, the team discovered that most millennial moms are looking out for more than just IQ and EQ traits for their child – a healthy upbringing is just as crucial especially now more than ever. We are proud to see how the Bubs® brand is beginning to grow in awareness and create traction with its products amongst the millennial moms which falls perfectly into place. We are humbled and delighted to be a part of this journey and we look forward to more collaborative work and hope to keep this momentum going,” said Tanner Nagib, Co-Founder of Beatnk cum Strategic Advisor of REBL.
This collaboration sees Beatnk as the lead in strategic communications and creative directions supported by Roshambo, REBL Malaysia on all social and digital media components and and PR and Influence efforts driven by Mad Hat Asia.
Making their first debut in Malaysia, the group introduces two product ranges – Bubs Organic® Grass Fed Formula and Bubs Organic® Snacks and Cereal. All Bubs products are currently available in selected outlets throughout Malaysia and on their Lazada brand store. For more information, kindly visit www.bubsmalaysia.comand check out their Facebook page at https://www.facebook.com/bubsmalaysia and Instagram at https://www.instagram.com/bubsmalaysia/.
