SELANGOR, 25 FEBRUARY 2021 – Since its inception in 2010, The Putra Brand Awards has been commonly referred to as the people’s choice award. This year, Nippon Paint celebrates their 11th consecutive year win as the favourite paint brand amongst Malaysians, cementing its position as a market leader and Total Coating Solutions provider.
While many would attribute this success to Nippon Paint’s market leadership in Malaysia, Datin Wong Meng Lee, Assistant General Manager of Marketing, Nippon Paint Malaysia, attributes their success to the company’s passion in meeting the evolving needs of its consumers, “Innovation is at the very heart of Nippon Paint’s DNA, from our products such as the anti-virus anti-bacteria coatings to extending our services by launching the industry-first e-store during the COVID-19 pandemic. Our main focus will always be to provide a positive end-to-end consumer journey, while we place great pride in pushing the boundaries of innovative solutions in our products and services. We are immensely grateful to receive the award and will continue in our relentless pursuit to place our consumers first in everything we do.”
The Putra Brand Awards is organised by the Association of Accredited Advertising Agents (4A’s) which presents brands that best exemplifies continuous product innovation, commitment to brand building and brands that place high emphasis of CSR. Beginning in 2010, this marks the 11th year for the Putra Brand Awards. Last year, the votes were collected and calculated through a robust consumer research methodology focusing on Awareness, Impression, Intent and Advocacy. This year, the Putra Brand Awards received over 18,000 votes placed by nearly 6,000 consumers and the results were certified by IPSOS, one of the largest global research agencies.
Nippon Paint’s successive wins at the Putra Brand Awards is testament to the company’s commitment towards placing consumers at the very heart of its innovation. Its focus on consumer wellbeing is exemplified through its range of products such as the Nippon Child Wellness Range and Nippon Paint VirusGuard, with an emphasis on efforts to educate and raise awareness on children’s health and wellness amongst parents and caregivers through its hallmark Child Wellness Programme, working in partnership with NGOs and key opinion leaders. Seeing the success of the campaign and need to further educate consumers to live healthier lives, Nippon Paint then expanded the campaign into the Indoor Wellness Programme, a nationwide educational campaign focused on empowering Malaysian homeowners to take charge of improving not just their indoor air quality, but also overall wellness at home.
At the peak of the COVID-19 pandemic, Nippon Paint worked with various health and wellness experts and tapped into these resources to help Malaysians create safer indoor spaces. With consumer welfare and innovation deeply embedded in its DNA, Nippon Paint rolled out the Nippon Paint VirusGuard, the first anti-viral paint in Malaysia that has been lab-tested to mitigate the growth of up to 99.9% of viruses and bacteria. In addition to that, due to the movement control orders, Nippon Paint took a bold step to be the first in the local coating’s industry to launch a one-stop online shop to provide consumers with access to Nippon Paint VirusGuard and all their painting needs. Taking it a step further, Nippon Paint committed over 1,000 litres of Nippon Paint VirusGuard for its CSR initiative, #RuangSelamat, which saw Nippon Paint donating anti-viral and anti-bacterial coatings to hospitals and building management associations.
Faced with challenges during the COVID-19 pandemic in 2020, Nippon Paint stood by its values and continuously innovate its offerings to ensure that caring for its consumer needs is always the top priority. Thus, at the start of 2021, Nippon Paint made a bold move that many would not expect especially having survived a difficult year prior. “Moving in to 2021 we will continue to seek out and solve various pain points for customers and consumers that goes beyond their needs. We want to create a seamless journey for all and to provide our consumers a hassle-free experience when interacting with Nippon Paint. As the No.1 Total Coating Solutions Provider in Malaysia we value the trust that Malaysians have placed in us,” said Datin Wong.
Earlier this year, Nippon Paint extended their business pillars to home solutions through the acquisition and integration of Selleys, a leading Australian home improvement brand that has been in business for over 80 years. This integration will enhance Nippon Paint’s home improvement and Do-It-Yourself (DIY) segment across four categories including sealants, adhesives, fillers and lubricants while providing its customers and consumers with a one-stop-shop for any and all home improvement needs.
