KUALA LUMPUR, 6 APRIL 2021 – Samsung Malaysia Electronics announces its 2021 lineup of Neo QLED, MICRO LED and lifestyle TVs. As new lifestyles habits and trends are evolving faster than ever before, consumers are using screens to work from home, exercise using online platform, stay in touch with loved ones, and engage with many other activities. Screen should also be evolving in line with these lifestyle changes. 

“As people spend more time at home, Samsung’s latest innovations allow consumers to get the most from their screens—allowing them to work efficiently, communicate effectively, and explore their personal passions,” said Edward Han, President of Samsung Malaysia Electronics. “Samsung is committed to delivering the best possible viewing experience. Our leadership in picture performance has made Samsung the number one brand in TV globally for 15 consecutive years—and in 2021, Samsung continues to build on this legacy to offer consumers extraordinary visuals.”

Neo QLED - Screen Made for Every Need

As people turn to TVs as an outlet for their passions, Samsung developed Samsung Neo QLED to enhance the viewing experience, no matter what you’re watching. In 2021, Neo QLED will use a brand-new light source to create the best TV picture to-date by replacing the traditional LED module lens with a Micro Layer that allows for more precise light control in a smaller package.

The spectacular viewing experience of Samsung Neo QLED is defined by Samsung’s Neo Quantum Processor, as well as new Quantum Mini LEDs that are 1/40th the size of conventional LEDs—providing ultra-fine light control. With deeper blacks, brighter lights, and upscaling technology that is smarter than ever, Samsung Neo QLED delivers an ultra-realistic picture—whether you are watching a football game or playing one on your gaming console.

When it comes to gaming, Samsung’s 2021 Neo QLED and QLEDs have been designed with gamers’ needs in mind every step of the way. Next-gen gaming consoles demand a display that enhances both performance and picture quality—and Samsung’s cutting-edge Neo QLED and QLEDs are engineered to deliver. Capable of enabling 4K gaming at 120Hz, Samsung QLEDs let you see virtually every detail with 4K for incredible clarity and contrast, at a silky-smooth 120 frames per second. With low ms response time, auto low latency mode, variable refresh rate, and other gaming features designed with the next generation consoles in mind, Samsung Neo QLED and QLEDs help unlock and maximize performance.

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MICRO LED 

In 2021, Samsung brings all the power of Micro LED technology in the form factor of a traditional TV—so consumers can take home the cinematic experience, now in a beautiful edge to edge screen design, without the need for professional assembly and installation. This new screen features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design that seamlessly blends into the living space. The result is a spectacularly immersive viewing experience with astounding picture quality. The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option—so you can keep up with multiple sports at once or stream a tutorial while playing a video game.

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Lifestyle TV Portfolio - Screen That Reflects Your Style Indoors or Outdoors

Consumers today expect experiences and products tailored to their needs, personal tastes, and style. With that, Samsung is making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. The Lifestyle TV category follows the spirit of creating screens designed for every consumer and every space—in and outside of the home.

The 2021 Lifestyle TV line includes: 

• The Frame:

The 2021 version builds on The Frame’s innovative legacy, offering a more customizable experience in a slimmer form. The Frame is about half thinner compared to previous iterations, mirroring the depth of a traditional picture frame. New attachable bezel options come in five color options and two different customizable styles—Modern and Beveled—to match the aesthetic of whatever room The Frame is in.

The Frame transforms the TV into a work of art that can be personalized to fit your aesthetic and home decor. With new partnerships in the Art Store, like NAVA Contemporary and Etsy, The Frame features more original artwork to match individual tastes, along with AI-based auto-curation technology that recommends artwork based on your selections. Curate your own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions. From beloved classics to modern marvels to stunning photography, the Art Store gives you access to a variety of content to personalize your space and refresh it whenever you like.

In 2021, there are new ways to customize the Frame itself—from new mounting options like the Slim Fit Wall Mount to five bezel options—and endless ways to make The Frame a stunning centerpiece or blend it perfectly into your home decor. Finally, this year, The Frame is slimmer than ever: just 24.9 millimeters thick, about the same depth as an actual picture frame—making it just as appealing off as when it’s on.

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  The Premiere

For those who miss the movie theater experience, The Premiere, the industry's first triple laser projector with 4K resolution, represents the next stage in home cinema—all in a compact package. Traditional beam projectors can be clunky and difficult to set up—and while they offer a big screen, the resolution is often far below an ordinary TV. The Premiere offers a simple solution, with a minimalist design made to blend in, with rounded edges and a fabric finish that fits neatly into any home. Simply position the Premiere around 5 inches or further from a monotone wall or ALR screen and break out the popcorn

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In 2021, Samsung complements your passions, adjusts to your tastes, and delivers performance that enhances all experiences. From the pinnacle of luxurious performance in Neo QLED, to the aesthetic appeal of The Frame, Samsung redefines the role of the TV in your home—at a time when the TV itself is more relevant than ever. 
For more information on Samsung’s TV products, please visit www.samsung.com/.

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