Kuala Lumpur, 25 May 2021 – Emerging from the challenging environment of 2020 and diving straight into what has been an equally cautious start to 2021 has caused many to continue to prioritise their health needs amidst the on-going pandemic. Cognisant of this ever-rising concern, AIA Malaysia recently unveiled a major revamp to its health and wellness ecosystem, further amplifying its efforts in supporting Malaysians in their health journey whilst helping them live healthier, longer and better lives.
The refreshed and refocused ecosystem – Total Health Solution – is built upon the foundation of three supporting pillars: Live Well, Protect Well and Get Well. Collectively, they showcase the depth and breadth of the insurer’s comprehensive health and wellness ecosystem that is available at its customers’ disposal, in line with its promise of being there for its customers not just for ‘one day’ or ‘just in case’, but instead for ‘every day’.
Ben Ng, Chief Executive Officer of AIA Bhd., said: “The unexpected and unpredictable health challenges that we faced last year highlighted the need for more comprehensive and innovation solutions and services that would go beyond the traditional concept of protection.
“Since the pandemic, we see more Malaysians demand for more out of their insurance and takaful plans. They appreciate the holistic support and guidance on ways to maintain good health, and while at it, receive rewards for making the healthier choice. Understanding this, the introduction of our proprietary Total Health Solution is based on the concept of shared value, where we have created a symbiotic partnership of services and products that will accompany our customers’ health journey.
“The first pillar of Live Well is our health programme – AIA Vitality – to support our customers to get healthier. The second pillar of Protect Well encapsulates our comprehensive and innovative product solutions that give customers better deals and additional insurance or takaful benefits when they stay healthy with AIA Vitality. Last but not least, the third pillar of Get Well showcases our differentiated healthcare services which are instrumental to support our customers’ treatment and recovery journey.”
AIA also announced a series of new enhancements and partnerships to further complement the launch of its Total Health Solution:
LIVE WELL with AIA Vitality
- Launched in 2016, AIA Vitality is AIA’s unique health programme that motivates members to make healthier choices in their everyday lives.
- Starting first with fitness tracking, healthy food discounts and later, sleep tracking, this programme provides members with the knowledge, tools and motivation to bring about long-term positive behavioural changes for better health outcomes. It is powered by AIA’s innovative and interactive digital platform, the My AIA app.
- Effective 1 April 2021, AIA Vitality has included a new food tracking feature to the app, enabling members to record their daily food intake and receive AI-driven scores on their meals. They will also receive instant feedback on their food choices and tips on how they can improve their diet. Powered by the data science and digital health company Holmusk, members will also be able to enjoy new healthy eating and nutrition content.
PROTECT WELL with comprehensive and innovative product solutions
- While known for its wide range of insurance and takaful solutions designed to protect Malaysians at different stages of their lives, AIA understands the need to continue innovating to keep up with times and consumer demands.
- It recently expanded its medical portfolio to include the A-Plus Health Guard plan which enables salaried employees to enhance their medical protection on top of the existing cover provided by their employer/company via AIA.
- It also launched new Critical Illness plans that cater to both conventional and takaful customers, providing coverage of up to 180 conditions.
- Additionally, many of AIA’s latest medical and critical illness plans cover pandemic-related diseases and hospital treatment charges, including treatments for complications or side effects which require hospital admission after taking the approved COVID-19 vaccine.
GET WELL with differentiated healthcare services
- AIA’s commitment to being there for customers who are battling serious illnesses throughout their treatment and recovery process is manifested in its on-going partnership with Medix, a company that specialises in quality global medical management services. The Personal Medical Case Management (PMCM) service from Medix ensures that customers receive personalised medical advice on the best possible treatment plan for their condition, from diagnosis to recovery.
- In addition to Medix, AIA is also excited to reveal a brand-new partnership with DOC2US, a healthtech telemedicine provider, powering AIA’s foray into digital health services. Starting from 8 April 2021, AIA’s individual and corporate customers are able to use services from DOC2US such as immediate online consultations with healthcare professionals, medication prescription (e-Prescription) and doorstep medication delivery, at preferential rates. These services are available on the My AIA app.
“These new enhancements and partnerships further reinforce our commitment to provide Total Health Solution to all AIA customers. While traditionally, insurance and takaful companies tend to focus on protecting their customers, we at AIA have challenged ourselves to go above and beyond protection. Everyone’s health journey is never straightforward and we fully believe that the promise of Live Well, Protect Well, Get Well sets us on the right track to help many more Malaysians achieve Healthier, Longer, Better Lives in the new normal,” said Ben.
For full details on these new offerings and services, please visit www.aia.com.my
