Kuala Lumpur, 27 May 2021 - Body hair and the choice of removal has always been a rather taboo subject, especially when it concerns more private, sensitive areas. Some have said that the absence of bodily hair increases attractiveness levels, with as much as 74 percent of men and 81 percent of women attributing to this through their preference of a completely hairless body when it comes to choosing an attractive person. The theme of the year however, is self-love which is all about embracing oneself and empowerment through independence, with or without body hair. The choice is (literally) in your hands with SweetPeachier - the first hand-held IPL device available locally to be used from the comforts of one’s home.
SweetPeachier is a hand-held IPL device aimed towards long-term body and face hair removal. Compact, portable and sleek, the device targets the melanin in hair follicles and removes re-growth of hair in a minimum of 8 sessions, one session a week. SweetPeachier’s IPL devices are much more affordable in comparison to long-term hair removal services provided by beauty saloons and works just as well on any body part with hair growth including all parts of the body and face. Treatment using the device is pain-free and every SweetPeachier has as long as a 10-year lifespan with a 1-year warranty.
The brand was founded by 22-year-old entrepreneurs Kon Fa Rong and Yap Yuen Yi in 2020 who started this business during the first Movement Control Order (MCO). Driven by a passion for entrepreneurship and obtaining financial freedom, they self-funded the business with a starting capital of RM5000 collectively. Both Fa Rong and Yuen Yi run all aspects of the business from marketing to fulfillment, making the brand solely a two-man team. SweetPeachier was created with a vision and mission of promoting safety of IPL procedures, on top of providing a convenient and comfortable option of long-term hair removal for women. Knowing that safety is a top priority when it comes to IPL devices and home treatments, SweetPeachier ensures that all of their devices are ROHS, CE and FCC-certified to provide a peace of mind to purchasing customers.
Photo 2: Sweet Peachier™ Premium IPL Laser Hair Removal Handset and Sweet Peachier™ Plus IPL Laser Hair Removal Handset
“With SweetPeachier, our main aim and driving mission is to make long-term hair removal accessible and affordable for everyone, ensuring that our customers are able to conveniently stop hair growth in their own homes. As someone who has been in-and-out of beauty saloons myself trying out different hair removal procedures, I really wanted to provide everyone with an easier but as effective option of hair removal. The beauty industry has evolved over the years as self-grooming has gained a higher level of importance with the conception of home-use LED face masks for example and ultrasonic spatulas but we’ve noticed for hair removal especially that we were not particularly technologically advanced just yet. A lot of people were still using hair removal creams, wax and even blades. With SweetPeachier, we wanted to provide not only a safer and more convenient solution, but one that will bear long-term results. We also figured with the first MCO in place, that it was right for us to launch SweetPeachier so that hair removal can continue even if we are not able to have access to beauty saloons,” notes Fa Rong, co-founder of SweetPeachier.
Removing body hair in beauty saloons can sometimes be an intimidating experience, especially if it concerns more intimate areas. Baring it all to the hair removal technician may not be generally preferred by those who are a little more shy and conservative. Further concerns are regarding the prices of these long-term hair removal services that may rack up to quite an amount. With SweetPeachier, both of these concerns are addressed as their IPL hair removal device is optimally designed for usage at home or even during travel, considering its portability. The devices are also easy on the wallet and can be paid for via x3 monthly installments with hoolah.
Since the brand’s inception, over 3000 devices have been sold and while 80% of their customers are based in Malaysia, SweetPeachier is picking up traction in neighbouring countries such as Singapore, Brunei and Indonesia. Their best selling products are both the Sweet Peachier™ Premium IPL Laser Hair Removal Handset and Sweet Peachier™ Plus IPL Laser Hair Removal Handset which retails at an affordable rate of RM430 and RM530 respectively.
Photo 3: Sweet Peachier™ Hair Straightener Photo 4: Sweet Peachier™ Petal Facial Cleansing Brush comb
Other products available by SweetPeachier is the Sweet Peachier™ Hair Straightener Comb which aims to help users save more time when straightening hair through the Anti-Scald technology that allows easy reach to the roots of hair, straightening it from top to bottom. The brand also carries a Sweet Peachier™ Petal Facial Cleansing Brush that functions to remove dead skin cells and reduce pore size. Upcoming SweetPeachier product launches include the mini portable shaver for hair removal that will complement their IPL devices. For more information on SweetPeachier and their grooming devices, kindly visit: sweetpeachier.com.
